SilverDisc Blogs

We’re experts in digital marketing and web development, and we want to pass that expertise on to you. Read our blog posts below to discover our latest marketing tips, industry news, SilverDisc company news, and more.

Blogs

blog
How To Make PP Marketing Work For Ecommerce
When it comes to ecommerce, PPC marketing (and Google Ads in particular) is an ideal way to get your products in front of the right customer base to grow online sales. There are a number of paid...
By:
Mary McGroary
On9th November 2018
Posted In:
PPC
blog
Black Friday PPC
Black Friday is now a mere four weeks away and with £1.39bn (an increase of +11.7% on 2016) being spent in the UK online over the weekend last year there is a lot of business to play for. Online...
By:
Kate Swanson
On26th October 2018
Posted In:
Google AdWords
blog
How can content marketing help strengthen your brand?
Inspired by an article I had read which described how Kylie Jenner can teach brands a lesson or two about content marketing, I wanted my latest SilverDisc piece to address this dilemma. It wasn’t necessarily the dubious title of Kylie being a “self-made” billionaire that peaked my interest, it was more so the in-depth consideration of how important branding is for the success her make-up business in particular.
By:
Joel Course
On17th October 2018
Posted In:
Content Marketing
blog
Google Ads Experience
As of last week, 4 th October 2018 to be precise, Google officially retired the traditional Google AdWords Interface. The new Google Ads experience became the only way to manage Google Ads accounts...
By:
Jason Martin
On9th October 2018
Posted In:
Google AdWords | PPC
blog
An Insight To Google Ads Recent ‘Ad Suggestions’ Feature
Many advertisers put a great deal of effort into writing the perfect ads, with the goal of standing out from the crowd. In fact, studies have shown that ad groups containing 3 or more high quality ads can increase clicks and conversions by up to 15%, providing ad rotation has been optimised.
By:
Elise Godfrey
On5th October 2018
Posted In:
PPC
blog
How important is dynamic content for email marketing campaigns?
Email marketing has long since been a fundamental part of successful digital marketing campaigns as they often produce a higher conversion rate than its paid and organic counterparts. However, the constant change in the digital marketing landscape means the introduction of new technologies is commonplace and best practicing methods are constantly changing - and email marketing has seen its fair share of evolution.
By:
Joel Course
On21st September 2018
Posted In:
Email Marketing
blog
How To Go the Extra Mile and Encourage Positive Reviews
I spent the bank holiday weekend in Center Parcs with my boyfriend, and we wanted to pay a visit to the on-site spa. The spa offered a discount when two people booked together, and as the website wouldn’t allow us to book this offer for some reason, we decided to go and book in person.
By:
Sam Rose
On31st August 2018
Posted In:
User Generated Content
blog
How to Improve Your SEO With Fresh Website Content
Did you know that making regular updates to your website could do wonders for your SEO? Today we’re looking at why you should regularly update your website content, how this could affect your position on search engine results pages, and how we keep things moving on the SilverDisc website.
By:
Sam Rose
On23rd August 2018
Posted In:
SEO
blog
Seven Sins of Sloppy Website Housekeeping
It’s not just your house that needs a good clean once in a while – if you’re running a business, your website should be kept tidy, too. Here are seven deadly sins you should steer clear of if you want your website visitors to be able to use your website easily, and ultimately, make a purchase or get in touch with you.
By:
Sam Rose
On17th August 2018
Posted In:
CRO

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