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SilverDisc Blog

Welcome to the SilverDisc blog.

Why Attribution Models are Key to Understanding Your Online Traffic

Knowing which channel your customers are converting on can be a useful way to inform other areas of your business strategy, especially budget allocation. However, it is often difficult to get a full picture of a user’s journey, especially if that user has been on a multi touchpoint journey before converting. Read More...

Our Account Management Training Day with Brian Maleham

Our Account Management Training Day with Brian Maleham

This week saw the marketing team group together for the day in the meeting room to listen to the oracle of sales – Brian Maleham from BDM Solutions. Our aim was to improve our account management, and develop the way we work with our wonderful clients to ensure they’re getting the best possible service from each and every one of us. Read More...

Snapchat for Business

Snapchat for Business

Whilst some of you may be of the mindset that Snapchat is just another social media platform amongst a long list of others, it actually has a fair bit of business potential. Read More...

Bing Ads

Bing Ads: How Do Expanded Text Ads Compare With Standard Text Ads?

Whilst much of the focus remains on Google AdWords for PPC, Bing Ads slowly continues to grow in the background. Read More...

KFC Gets Facebook Fans Talking With Clean Eating Campaign

KFC Gets Facebook Fans Talking With Clean Eating Campaign

KFC’s Facebook fans had to double-check their calendars when the fried chicken chain posted an update worthy of April Fool’s Day. Are they really offering a cauliflower burger, and what are the main 'takeaways' from this that marketers can use for their own campaigns? Read More...

Facebook: Are you listening?

Facebook: Are you listening?

Facebook has recently announced a huge change when it comes to playing videos. In December 2013, Facebook began playing videos automatically on people’s newsfeeds. Read More...

Google Lonely Hearts Advert

How To Romance Google This Valentine's Day

Hoping to strike up a special relationship with Google? As Valentine’s Day is approaching we thought we’d give you some pointers for making Google fall in love with your website. Read More...

Should companies share their political opinions online?

Should companies share their political opinions online?

There’s no doubt that the world of politics is a tricky subject at the moment, it’s hot in the headlines and everyone seems to have very strong opinions on a variety of arguably controversial topi Read More...

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