SilverDisc Blogs

We’re experts in digital marketing and web development, and we want to pass that expertise on to you. Read our blog posts below to discover our latest marketing tips, industry news, SilverDisc company news, and more.

Blogs

blog
An Insight To Google Ads Recent ‘Ad Suggestions’ Feature
Many advertisers put a great deal of effort into writing the perfect ads, with the goal of standing out from the crowd. In fact, studies have shown that ad groups containing 3 or more high quality ads can increase clicks and conversions by up to 15%, providing ad rotation has been optimised.
By:
Elise Godfrey
On5th October 2018
Posted In:
PPC
blog
How important is dynamic content for email marketing campaigns?
Email marketing has long since been a fundamental part of successful digital marketing campaigns as they often produce a higher conversion rate than its paid and organic counterparts. However, the constant change in the digital marketing landscape means the introduction of new technologies is commonplace and best practicing methods are constantly changing - and email marketing has seen its fair share of evolution.
By:
Joel Course
On21st September 2018
Posted In:
Email Marketing
blog
How To Go the Extra Mile and Encourage Positive Reviews
I spent the bank holiday weekend in Center Parcs with my boyfriend, and we wanted to pay a visit to the on-site spa. The spa offered a discount when two people booked together, and as the website wouldn’t allow us to book this offer for some reason, we decided to go and book in person.
By:
Sam Rose
On31st August 2018
Posted In:
User Generated Content
blog
How to Improve Your SEO With Fresh Website Content
Did you know that making regular updates to your website could do wonders for your SEO? Today we’re looking at why you should regularly update your website content, how this could affect your position on search engine results pages, and how we keep things moving on the SilverDisc website.
By:
Sam Rose
On23rd August 2018
Posted In:
SEO
blog
Seven Sins of Sloppy Website Housekeeping
It’s not just your house that needs a good clean once in a while – if you’re running a business, your website should be kept tidy, too. Here are seven deadly sins you should steer clear of if you want your website visitors to be able to use your website easily, and ultimately, make a purchase or get in touch with you.
By:
Sam Rose
On17th August 2018
Posted In:
CRO
blog
How is the mobile marketing landscape changing?
As an individual who’s relatively new to the everchanging world of marketing, getting to grips with software updates and trends is but one of the important parts of developing as a marketer. One key ingredient for success that I have quickly understood, is an ability to react to the way in which a specific audience consumes information.
By:
Joel Course
On10th August 2018
Posted In:
Mobile Marketing
blog
12 Ways To Make Your Blog Posts More SEO Friendly
Google loves new, useful, and longform content, and that’s why your blog is a very important part of your website. Here are twelve tips for writing SEO-friendly blog posts.
By:
Sam Rose
On3rd August 2018
Posted In:
SEO
blog
Google Marketing Live 2018
SilverDisc’s Managing Director Alan flew out to San Jose in July to attend Google Marketing Live, an annual event that brings together the world’s leading digital marketers.
By:
Jason Martin
On25th July 2018
Posted In:
Google AdWords
blog
4 Lessons From Cadbury on How to Leverage the Power of Your Brand Online
A few weeks ago I came across Channel 5 documentary “Inside Cadbury” – a sixty minute look at the history of the chocolate company, from its origins selling drinking chocolate in 1824, to the opening of the factory in Bournville, to the Kraft Foods (now Mondelez International) takeover in 2010. Here we take a look at what Cadbury has been doing right all these years, and how we can apply this to online marketing.
By:
Sam Rose
On20th July 2018
Posted In:
Website Content

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