SilverDisc Blogs

We’re experts in digital marketing and web development, and we want to pass that expertise on to you. Read our blog posts below to discover our latest marketing tips, industry news, SilverDisc company news, and more.

Blogs

blog
Image Target Score
If you are a PPC executive you will always find new features in the Google Ads interface to keep you busy - whether it’s testing new bid strategies, creating different ad types or finding new keywords through search queries. Sometimes it seems too easy to lose focus on what’s important for your goals.
By:
Michal Ciszewski
On16th August 2019
Posted In:
Google AdWords
blog
12 Best Practice Tips for Breadcrumb Trails
I’ve been thinking about breadcrumb trails this week, which has led me to delve a little deeper into the world of breadcrumb navigation. Read on to find out what the best practices are for...
By:
Sam Rose
On9th August 2019
Posted In:
Web Design & Development
blog
The Rise in Podcast Popularity: How Can Retailers Utilise This Trend?
Podcasts are rapidly becoming a means to advertise, create intrigue and advance in your sector in a less predictable and more engaging manner. Here's how you can best utilise podcasts as an online retailer.
By:
Megan Watts
On2nd August 2019
Posted In:
Content Marketing
blog
Would Your Business Benefit Most From PPC or SEO?
Creating the best marketing strategy for reaching your goals means taking a step back, looking at the bigger picture, and finding out which marketing avenues are most likely to work for you. Here are five points to consider when deciding whether PPC or SEO is right for your business.
By:
Sam Rose
On26th July 2019
Posted In:
PPC | SEO
blog
5 Ways You Can Improve Your Blog to Generate More Online Sales
For online retailers, the most important part of your website is your products - but don't underestimate how powerful a blog can be in terms of increasing sales and customer engagement. Here are five ways you can improve your retail blog to make it more informative and useful for your customers, and in turn increase your conversions and profits.
By:
Sam Rose
On12th July 2019
Posted In:
Blogging
blog
Advertising On Social Media: A Soaring Success Or A Frivolous Failure
For those with a lack of experience in the department of social media, it can be exciting but also a little daunting to think about using paid advertising to reach potential customers on these platforms. Here we look at the four most popular social platforms and their respective advertisement offerings, to help you make a more informed decision before you invest.
By:
Joel Course
On4th July 2019
Posted In:
Social Media
blog
Lion JPEG Example
The SilverDisc development team are always on the lookout for ways to improve website performance. With the heaviest part of a web page being imagery, it is one of the most important things to get right. I’ve written about optimising imagery in a previous blog post. I’m going to go one step further today, and discuss the WebP image format.
By:
Luke Holmes
On26th June 2019
Posted In:
Websites | Web Design & Development
blog
SilverDisc wins place on exclusive Google Elevator Programme
We are delighted to announce that SilverDisc has been chosen to take part in the exclusive Google Elevator Programme 2019.
By:
Joel Course
On17th June 2019
Posted In:
SilverDisc News
blog
Navigating the Biggest Challenges for Online Retailers – Part Three
Part Three: Handling and Analysing Big Data to Maximise Growth. This is the final installment of our three-part blog series in which we identify some of the biggest challenges for today’s online retailers and discuss how you can overcome them.
By:
Sam Rose
On6th June 2019
Posted In:
PPC

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