Pay Per Click (PPC) Blog Posts

Confused about conversions? Perplexed by price extensions? Read our Pay Per Click blog posts to learn how to use Google AdWords and Bing Ads, and discover the latest news in this technology.

Blogs about PPC

blog
Bing Expanded Text Ads
Just over a week ago, Bing Ads announced changes to its Expanded Text Ads format . The changes involved increasing the size of character limits, as well as introducing additional headlines and...
By:
Jason Martin
On: 29th November 2018
Posted In:
Microsoft Bing | PPC
blog
Boost Your PPC Campaign Performance Using Promotion Extensions
With Black Friday here, Cyber Monday approaching and the build up to Christmas on our doorstep, ensuring the best deals are seen by potential customers is key to the success of many ecommerce...
By:
Elise Godfrey
On: 23rd November 2018
Posted In:
Google AdWords
blog
XML Example Feed Data
Have you ever been faced with a large-scale Google Ads account containing thousands of ad groups, because the targeted website has thousands of landing pages that need to be marketed? Some of these...
By:
Paul Saffery
On: 22nd November 2018
Posted In:
Google AdWords
blog
How To Make PP Marketing Work For Ecommerce
When it comes to ecommerce, PPC marketing (and Google Ads in particular) is an ideal way to get your products in front of the right customer base to grow online sales. There are a number of paid...
By:
Mary McGroary
On: 9th November 2018
Posted In:
PPC
blog
Black Friday PPC
Black Friday is now a mere four weeks away and with £1.39bn (an increase of +11.7% on 2016) being spent in the UK online over the weekend last year there is a lot of business to play for. Online...
By:
Kate Swanson
On: 26th October 2018
Posted In:
Google AdWords
blog
Google Ads Experience
As of last week, 4 th October 2018 to be precise, Google officially retired the traditional Google AdWords Interface. The new Google Ads experience became the only way to manage Google Ads accounts...
By:
Jason Martin
On: 9th October 2018
Posted In:
Google AdWords | PPC
blog
An Insight To Google Ads Recent ‘Ad Suggestions’ Feature
Many advertisers put a great deal of effort into writing the perfect ads, with the goal of standing out from the crowd. In fact, studies have shown that ad groups containing 3 or more high quality ads can increase clicks and conversions by up to 15%, providing ad rotation has been optimised.
By:
Elise Godfrey
On: 5th October 2018
Posted In:
PPC
blog
Google Marketing Live 2018
SilverDisc’s Managing Director Alan flew out to San Jose in July to attend Google Marketing Live, an annual event that brings together the world’s leading digital marketers.
By:
Jason Martin
On: 25th July 2018
Posted In:
Google AdWords
blog
audience marketing
Digital marketing has seen some big changes in the last couple of years. The nature of search is evolving, and the digital landscape is constantly changing. Audience centric strategies are becoming a...
By:
Mary McGroary
On: 11th May 2018
Posted In:
PPC

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