Pay Per Click (PPC) Blog Posts

Confused about conversions? Perplexed by price extensions? Read our Pay Per Click blog posts to learn how to use Google AdWords and Bing Ads, and discover the latest news in this technology.

Blogs about PPC

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How Could Digital Marketing Enrich Traditional Television Advertising
There have been many developments in the world of television since its conception, but where will it go next – and what could it mean for digital marketers?
By:
Sam Rose
On: 17th April 2019
Posted In:
PPC
blog
Could Google Introduce Paid Ads to Voice Assistant Search Results?
Voice assistant technology has over time become weaved into the devices we use every day. From requesting simple mobile functions like calling a friend, to more detailed internet searches, the prevalence of voice assistants has become an integral feature for almost all mobiles, tablets, laptops and most recently, speakers.
By:
Joel Course
On: 21st February 2019
Posted In:
Google AdWords
blog
Google Logo
Dynamic Search Ads have been available in Google Ads for years, but renewed emphasis in Google’s algorithms and smart bidding strategies has brought them back to the forefront of PPC strategies. To...
By:
Jason Martin
On: 7th February 2019
Posted In:
Google AdWords | Microsoft Bing | PPC
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Choosing the Right Automated Bidding Strategy for Your Business
Whether you are at home, at work or on the move, rapid changes in the digital world are playing a growing role in our everyday lives. From speech recognition to AI assistants like Google Assistant...
By:
Elise Godfrey
On: 31st January 2019
Posted In:
PPC | Google AdWords
blog
Inform Your Digital Marketing Strategy With Tools From Think With Google
Whether you are planning your digital marketing for the year, looking to expand your marketing into a new country or trying to gather data on your consumers, it’s important to consider the platforms...
By:
Eddy Hyde
On: 23rd January 2019
Posted In:
PPC | SEO
blog
SilverDisc's Top 10 Blogs Of 2018
It’s been another busy year for the SilverDisc blog, bringing a variety of topics and insights each month designed to educate and enlighten readers on the benefits of digital marketing. As 2018 draws...
By:
Jason Martin
On: 20th December 2018
Posted In:
PPC | SEO | Social Media | Website Content | CRO
blog
SilverDisc Bing Select Partner 2018
2018 was another good year for SilverDisc and its clients on Bing Ads, and we are delighted to have retained our Bing Select Partner status for the coming year. In addition to the continued success...
By:
Jason Martin
On: 10th December 2018
Posted In:
Microsoft Bing
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Bing Expanded Text Ads
Just over a week ago, Bing Ads announced changes to its Expanded Text Ads format . The changes involved increasing the size of character limits, as well as introducing additional headlines and...
By:
Jason Martin
On: 29th November 2018
Posted In:
Microsoft Bing | PPC
blog
Boost Your PPC Campaign Performance Using Promotion Extensions
With Black Friday here, Cyber Monday approaching and the build up to Christmas on our doorstep, ensuring the best deals are seen by potential customers is key to the success of many ecommerce...
By:
Elise Godfrey
On: 23rd November 2018
Posted In:
Google AdWords

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