Pay Per Click (PPC) Blog Posts

Confused about conversions? Perplexed by price extensions? Read our Pay Per Click blog posts to learn how to use Google AdWords and Bing Ads, and discover the latest news in this technology.

Blogs about PPC

blog
Image Target Score
If you are a PPC executive you will always find new features in the Google Ads interface to keep you busy - whether it’s testing new bid strategies, creating different ad types or finding new keywords through search queries. Sometimes it seems too easy to lose focus on what’s important for your goals.
By:
Michal Ciszewski
On: 16th August 2019
Posted In:
Google AdWords
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Would Your Business Benefit Most From PPC or SEO?
Creating the best marketing strategy for reaching your goals means taking a step back, looking at the bigger picture, and finding out which marketing avenues are most likely to work for you. Here are five points to consider when deciding whether PPC or SEO is right for your business.
By:
Sam Rose
On: 26th July 2019
Posted In:
PPC | SEO
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Navigating the Biggest Challenges for Online Retailers – Part Three
Part Three: Handling and Analysing Big Data to Maximise Growth. This is the final installment of our three-part blog series in which we identify some of the biggest challenges for today’s online retailers and discuss how you can overcome them.
By:
Sam Rose
On: 6th June 2019
Posted In:
PPC
blog
Navigating the Biggest Challenges for Online Retailers – Part Two
Part Two: Leveraging New Trends in Artificial Intelligence. This is the second installment of our three-part blog series in which we identify some of the biggest challenges for today’s online retailers and discuss how you can overcome them.
By:
Sam Rose
On: 3rd June 2019
Posted In:
PPC
blog
Navigating the Biggest Challenges for Online Retailers – Part One
Part One: Attaining Customer Loyalty in a Competitive Environment. This is the first installment of our three-part blog series where we identify some of the biggest challenges for today’s online retailers and discuss how you can overcome them.
By:
Sam Rose
On: 29th May 2019
Posted In:
PPC
blog
Keywords Letters
Keywords are the basis of all search campaigns. Without them you will not be able to launch new campaigns. In this article we will look at different ways for retailers to find keywords for the website.
By:
Michal Ciszewski
On: 24th May 2019
Posted In:
Google AdWords
blog
Improve Your Calls to Action in Microsoft Advertising with Action Extensions
In April Microsoft Advertising (formerly known as Bing Ads) announced the arrival of new Action Extensions on the PPC platform.
By:
Sam Rose
On: 3rd May 2019
Posted In:
Microsoft Bing
blog
How Could Digital Marketing Enrich Traditional Television Advertising
There have been many developments in the world of television since its conception, but where will it go next – and what could it mean for digital marketers?
By:
Sam Rose
On: 17th April 2019
Posted In:
PPC
blog
Could Google Introduce Paid Ads to Voice Assistant Search Results?
Voice assistant technology has over time become weaved into the devices we use every day. From requesting simple mobile functions like calling a friend, to more detailed internet searches, the prevalence of voice assistants has become an integral feature for almost all mobiles, tablets, laptops and most recently, speakers.
By:
Joel Course
On: 21st February 2019
Posted In:
Google AdWords

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