Pay Per Click (PPC) Blog Posts

Confused about conversions? Perplexed by price extensions? Read our Pay Per Click blog posts to learn how to use Google AdWords and Bing Ads, and discover the latest news in this technology.

Blogs about PPC

blog
Comparison Shopping Service: Why use a CSS Partner?
In the UK, with 82% of ad spend and 87.9% of all clicks on Google Ads coming through shopping campaigns, maximising both ad exposure and the ROI of shopping campaigns has never been more important to retailers. With the introduction of Comparison Shopping Services, the shopping ad landscape has become more balanced, allowing others to eat into Google’s monopoly.
By:
Eddy Hyde
On: 11th October 2019
Posted In:
Google AdWords
blog
Black Friday Sales
Since Amazon first introduced the British public to Back Friday way back in 2010, November online sales have more than doubled, with many shoppers trying to get ahead of Christmas by buying their presents early or treating themselves. Here's how you can prepare for Black Friday and Cyber Monday.
By:
Mary McGroary
On: 27th September 2019
Posted In:
PPC | Social Media
blog
How to Get an Early Start Preparing Your Christmas Campaigns
Is it okay to say the C word yet? It is if you’re a marketer planning your Christmas campaigns. There is no such thing as being too early or too prepared when it comes to what is the busiest part of the year for many businesses.
By:
Sam Rose
On: 13th September 2019
Posted In:
PPC | Social Media | Email Marketing
blog
How To Improve Ecommerce PPC Targeting
In the second of a two-part series, we’ll run through four scenarios of PPC account setups, and how you could tailor your targeting settings to improve performance for your ecommerce PPC account.
By:
Jason Martin
On: 6th September 2019
Posted In:
PPC | Google AdWords | Microsoft Bing
blog
How To Improve Your PPC Campaign Targeting
In the first of a two-part series, I’ll run you through four scenarios of PPC account setups, and how you could tailor your targeting settings to improve performance for your lead generation PPC account.
By:
Jason Martin
On: 30th August 2019
Posted In:
PPC | Google AdWords | Microsoft Bing
blog
Image Target Score
If you are a PPC executive you will always find new features in the Google Ads interface to keep you busy - whether it’s testing new bid strategies, creating different ad types or finding new keywords through search queries. Sometimes it seems too easy to lose focus on what’s important for your goals.
By:
Michal Ciszewski
On: 16th August 2019
Posted In:
Google AdWords
blog
Would Your Business Benefit Most From PPC or SEO?
Creating the best marketing strategy for reaching your goals means taking a step back, looking at the bigger picture, and finding out which marketing avenues are most likely to work for you. Here are five points to consider when deciding whether PPC or SEO is right for your business.
By:
Sam Rose
On: 26th July 2019
Posted In:
PPC | SEO
blog
Navigating the Biggest Challenges for Online Retailers – Part Three
Part Three: Handling and Analysing Big Data to Maximise Growth. This is the final installment of our three-part blog series in which we identify some of the biggest challenges for today’s online retailers and discuss how you can overcome them.
By:
Sam Rose
On: 6th June 2019
Posted In:
PPC
blog
Navigating the Biggest Challenges for Online Retailers – Part Two
Part Two: Leveraging New Trends in Artificial Intelligence. This is the second installment of our three-part blog series in which we identify some of the biggest challenges for today’s online retailers and discuss how you can overcome them.
By:
Sam Rose
On: 3rd June 2019
Posted In:
PPC

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