About SilverDisc - What Sets Us Apart?

SilverDisc is a digital agency with a track record of getting it right for our clients. We're based in Kettering, Northamptonshire and our technology division is in Santiago, Chile. What sets us apart?

London and Santiago

Our Age and Experience

We've been around for a long time, since well before Google and Facebook. Founded in 1993 to develop marketing applications on compact disc (hence our name), we quickly got online. We were running our first web server in 1994 for our client, HarperCollins, and in 1995 we helped Barclays to develop the first online banking service. Later in 1995 we began search marketing with the launch of AltaVista. We began PPC marketing in 2001 and social media marketing in 2006. When it comes to the Web, we've been there, seen it, done it - we even have an original Google t-shirt.

Our Patents and Technology

We're a marketing company, of course, but we're a marketing company founded by technologists. This means we have a deep and broad understanding of the whole ecosystem in which our marketing is operating, including issues such as scalability, stability and security. It's no good sending visitors to a website that is slow or has fallen over or been hacked.

In 1999 SilverDisc's founder Alan Perkins filed two patents covering some very fundamental search engine ground, including crawling and indexing of the web and personalisation of search results - both still hot topics today. Both patents were granted (you can read them here and here) and have been successfully licensed. We continue to use their principles and processes in the systems and tools we run for our clients.

Our Ethics and Standards

In 2001 Alan was speaking at the Search Engine Strategies conference in San Francisco. The theme of the session was "cloaking and doorways" and he had travelled half way around the world, at his own expense, to spend twelve minutes telling the audience (who had themselves paid to travel and learn about cloaking and doorways) why they shouldn't in fact use these unethical techniques. Frankly, he wondered what he was doing there! But in the audience were people from Google, who liked not only what Alan had to say but also how he said it, in a way that laid out long term principles rather than detailed technical guidelines. Google's Head of Webspam, Matt Cutts, made contact with Alan and, as a result, two of Alan's principles made their way into Google's Webmaster Guidelines. They are still there today. Matt Cutts says:

Our discussions helped to clarify the guidelines and the thinking behind them; we'd been batting around similar ideas within Google, but hearing the same things being said from outside Google was very helpful to know that we were on the same page as other smart people.

Matt Cutts

As a result of this, SilverDisc became known for its high ethical standards, a reputation it has carried forward to today. Alan has continued to speak at digital marketing conferences around the world over the last 20 years.

Our Purpose, Vision, Mission and Values

The above story is encapsulated in our Purpose, Vision, Mission and Values ...

To unlock the value of technology for business.

To be the most highly-regarded agency for the expert application of digital technology to the solution of marketing challenges.

To maximise outcomes for our Clients by creating and connecting effective, efficient and scalable components that deliver high-quality marketing experiences.

Everything we do will be consistent with our determination to continuously improve ourselves, each other and the solutions we create for our Clients, whilst adhering to the highest standards of personal and professional integrity in a friendly, open and giving way.

Why Choose SilverDisc

Track Record Of Success

As a digital marketing agency with a 25-year history, continuously getting it right for our clients is of paramount importance and we have some great references to back this up.


Being Google Premier Partners and Bing Select Partners gives you the assurance that we’re fully trained, that we have demonstrated exceptional account management across a range of client spends and industries, and that our track record will continue.

Thought Leaders

We see where digital marketing is heading and position our clients to meet it. For example, we are so far ahead of the SEO game that we helped Google to write their webmaster guidelines, so you can enjoy SEO success without fear of being penalised.

Ethical & Honest

We have your best interests at heart and we give it to you straight, even if that’s painful to you or us. For example, we won’t spend your money marketing a website when it’s plain to us that the money would be wasted. We look for a win-win-win …


We listen to your individual needs, identify targets and work relentlessly towards meeting them, concentrating on what’s effective.


We exist to unlock the value of technology for business, and we love what we do. We have 25 straight years in digital marketing.

Friendly, Open and Giving

These words are at the core of our values. We build strong partnerships and go out of our way to help solve problems for clients, suppliers and the wider world.

Let's Get Started

Please fill in the form below or give us a call on 01536 316100

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