Email Marketing Blog Posts

Email marketing is a staple ingredient in many marketing strategies. For advice on email copy and design from the experts, keep reading.

Blogs about Email Marketing

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Five Ways to Improve Your Email Open Rates
You could write the best email you’ve ever written, with a compelling call to action, but it’s all wasted if you don’t also put in the effort to increase the likelihood of it being opened. Here are five things you can do to improve your email open rates.
By:
Sam Rose
On: 18th October 2019
Posted In:
Email Marketing
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How to Get an Early Start Preparing Your Christmas Campaigns
Is it okay to say the C word yet? It is if you’re a marketer planning your Christmas campaigns. There is no such thing as being too early or too prepared when it comes to what is the busiest part of the year for many businesses.
By:
Sam Rose
On: 13th September 2019
Posted In:
PPC | Social Media | Email Marketing
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7 Reasons Why Poor Online Communication Can Lead to Loss of Sales
When a product is delayed or unavailable, a transaction may not always go to plan. But while good communication can sometimes save the day, a lack of communication can lead to cancelled orders and damaged reputations. Here are seven reasons why communication is so important in these situations.
By:
Sam Rose
On: 5th April 2019
Posted In:
Email Marketing
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How important is dynamic content for email marketing campaigns?
Email marketing has long since been a fundamental part of successful digital marketing campaigns as they often produce a higher conversion rate than its paid and organic counterparts. However, the constant change in the digital marketing landscape means the introduction of new technologies is commonplace and best practicing methods are constantly changing - and email marketing has seen its fair share of evolution.
By:
Joel Course
On: 21st September 2018
Posted In:
Email Marketing
blog
10 Tips for Successful Email Marketing
How many people do you know without an email address? I’m guessing not many. Email marketing is one of the most effective ways to reach your clients directly, build customer relationships, brand awareness and generate leads and sales. However, with around 269 billion emails being sent each day, there’s a lot of competition fighting for your audience’s attention.
By:
Elise Godfrey
On: 13th July 2018
Posted In:
Email Marketing
blog
Email Marketing
With GDPR coming into effect soon, you may be concerned about your newsletter mailing list shrinking. Here are a few tips for making your email newsletters the best they can be so they work hard for you even with a small mailing list.
By:
Sam Rose
On: 26th April 2018
Posted In:
Email Marketing
blog
Christmas is the busiest time of the year for many businesses, particularly retailers. This means that marketing activity is ramped up to its highest – you can’t turn around without seeing a festive supermarket advert on TV, or having a promotional email land in your inbox.
By:
Sam Rose
On: 8th December 2017
Posted In:
Social Media | Website Content | Email Marketing
blog
Fresh out of University, and wanting to dive into the world of marketing is exciting, but can be a little daunting. Fortunately it only took a short while to start my dream career, with a company...
By:
Elise Godfrey
On: 8th September 2017
Posted In:
PPC | Google AdWords | Email Marketing
blog
Customer Renewals Reminder
Do you offer services which require subscriptions or contracts? The internet offers many different - and effective - ways to remind your customers to renew their contracts with you when they are due to expire. Here are a few ideas.
By:
Sam Rose
On: 31st March 2017
Posted In:
CRO | Landing Pages | Email Marketing

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