Analytics Blog Posts

Google Analytics is a valuable tool for monitoring, measuring and optimising your website traffic, but its many features also make it complex to use. Get some help with all things Google Analytics in our blog posts below.

Blogs about Analytics

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Knowing which channel your customers are converting on can be a useful way to inform other areas of your business strategy, especially budget allocation. However, it is often difficult to get a full picture of a user’s journey, especially if that user has been on a multi touchpoint journey before converting.
By:
Kate Swanson
On: 24th March 2017
Posted In:
PPC | Google AdWords | Microsoft Bing | Analytics
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Social Media Ninja
Dark social. What on earth is it – hooded teenagers huddled down gloomy alleyways communicating only via Facebook Messenger because they’ve lost the power of speech? Ninja warriors conducting business deep in the unindexed shadows of the underground web? Fortunately it’s nothing quite that ominous, despite the sinister name.
By:
Sam Rose
On: 18th September 2015
Posted In:
Social Media | Analytics
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Okay, stick with me on this one, I promise I have a point and it might even revolutionise the way you approach online marketing. Alternatively it might turn out to be the ramblings of a slightly eccentric Anthropologist... intrigued?
By:
Jess Lee
On: 1st September 2015
Posted In:
PPC | Google AdWords | Google | Analytics
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Following on from the Google Analytics Fundamentals course back in October, Google recently ran their second Analytics course within the Analytics Academy; Google Analytics Platform Principles.
By:
Rebecca Grounsell
On: 28th March 2014
Posted In:
Analytics | SilverDisc News
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Email
You've been really good staying in touch with your customers via email, using newsletters to inform them about events, offers and new products. You have spent hours crafting a beautiful, well written, well branded newsletter but apart from open rate and clicks you have no idea how well it actually works - whether the money and hours you have spent have paid off and saw a return on investment. Not to worry however, this is easily fixed.
By:
Mary McGroary
On: 11th November 2013
Posted In:
Analytics | Email Marketing
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At the beginning of October, Google launched their Analytics Academy. Billed as Google’s new learning platform, it will offer courses in digital analytics for marketers and analysts seeking to increase their analytics knowledge with a view to improving business performance.
By:
Nicola Richards
On: 24th October 2013
Posted In:
Analytics | SilverDisc News
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Analytics Killed
Google turns 15 today and they’re making a small fuss about it, with things like a birthday piñata game on their home page, the ability to see Google as it looked in 1998 and the launch of a new Google company timeline.
By:
Alan Perkins
On: 27th September 2013
Posted In:
Google | Analytics
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SilverDisc's Top Ten Most Read Blog Posts of 2012
Happy New Year! I hope you all enjoyed 2012; let’s have a look back on our most popular blog posts of 2012. If you are making any New Year Resolutions, please feel free to get in touch and see how SilverDisc can help you make 2013 a great year.
By:
Mary McGroary
On: 4th January 2013
Posted In:
PPC | Google AdWords | SEO | Social Media | CRO | Bounce Rate | SilverDisc News
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12 Easy Steps to Get the Most from Your PPC Campaigns this Christmas
Christmas is the biggest time of year for many online businesses. If one of your main sales driving factors is PPC you need to make sure your campaigns are in good shape! We’ve broken the task of Christmas PPC preparation into manageable chunks and each working day, for 12 days before the start of December, we’ll suggest what you can do to optimise your PPC campaigns.
By:
Lorna Wills
On: 14th November 2012
Posted In:
PPC | Google AdWords | Microsoft Bing | Yahoo! | CRO | Landing Pages | Analytics | Mobile Marketing

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