How To Romance Google This Valentine's Day

Sam's picture
| 9th February 2017

Hoping to strike up a special relationship with Google? As Valentine’s Day is approaching we thought we’d give you some pointers for making Google fall in love with your website. As with any relationship, you should know Google’s likes and dislikes, listen to what it has to say, and commit yourself. Here are six things you can do to make Google fall head over heels:

Be Yourself

You’ll never be Google’s number one if you’re just another face in the crowd, so don’t copy anybody else. Google is an adventurous spirit, and loves reading lots of different things. It really just wants you to be unique, and be yourself. Replicating content from other websites will get you nowhere with this bachelor.

Try New Things

Google is easily bored by things it has seen before, and craves new content. You should always be ready to present it with something new, whether that’s a new blog post, product page, video, or image gallery. We’re not saying Google is a gold digger, but it does love rich content.

Don’t Keep Google Waiting

Google doesn’t like hanging around waiting for slow websites, so if you bring a lot of baggage every time the two of you meet, you’re simply not going to be this search engine’s top result. To keep up with Google, you need a fast loading website, especially on mobile. Google is very busy crawling websites and doesn’t have time for any nonsense like huge images or slow servers.

Stay Healthy

Google likes websites that look after themselves, so protect yourself from viruses, hackers, and other digitally-transmitted nasties. You need to keep fit for those long walks on the SERPs (search engine results pages). Make sure everything is running smoothly, and weed out any error pages or bugs - Google ain’t messing with no broke website.

Be Popular With Others

Google is attracted to websites that are popular – if good quality websites link back to your site, Google will notice. Think of it as winning over Google’s friends first – find websites that Google holds in high regard, get them to link back to you, and the search engine will take this on board.

Be Eager To Please

You might sometimes be perplexed rather than enchanted by Google’s mysterious ways, but there is method to its madness. Listen to what Google wants and act upon it. Sometimes Google will provide new information about what it wants from a website, or even change its mind about something. Make sure you’re being attentive.

Unfortunately, there are no quick fixes with Google, and you have to be in it for the long haul – seeing improvements in organic search takes time. But giving off the right signals and being committed could make for a long and happy relationship.

Share This

Tagged in

You might also like

Silverdisc Organic Search Result
Your website’s position in Google’s search results is very important. Ranking in Google is our top priority when it comes to search engine optimisation (SEO), and as SEO experts in Northampton, I think we do a pretty good job.
Jess Lee
On: 8th February 2018
Posted In:
SEO | Google | Search Engines
Silverdisc SEO search engine optimisation
SEO is a complex subject, especially considering Google likes to keep you on your toes and change things around from time to time with their various algorithm updates. This is where we come in - as...
Jess Lee
On: 19th January 2018
Posted In:
When Will My Website Rank At The Top of Google?
One of the most common questions we are asked by new clients is “How long will it take to get me to the top of Google?” The top spot in Google’s search results is a coveted seat, but it can take longer to achieve than many people think.
Sam Rose
On: 13th October 2017
Posted In:
SEO | Google

Why Choose SilverDisc

Track Record Of Success

As a digital marketing agency with a 25-year history, continuously getting it right for our clients is of paramount importance and we have some great references to back this up.


Being Google Premier Partners and Bing Select Partners gives you the assurance that we’re fully trained, that we have demonstrated exceptional account management across a range of client spends and industries, and that our track record will continue.

Thought Leaders

We see where digital marketing is heading and position our clients to meet it. For example, we are so far ahead of the SEO game that we helped Google to write their webmaster guidelines, so you can enjoy SEO success without fear of being penalised.

Ethical & Honest

We have your best interests at heart and we give it to you straight, even if that’s painful to you or us. For example, we won’t spend your money marketing a website when it’s plain to us that the money would be wasted. We look for a win-win-win …


We listen to your individual needs, identify targets and work relentlessly towards meeting them, concentrating on what’s effective.


We exist to unlock the value of technology for business, and we love what we do. We have 25 straight years in digital marketing.

Friendly, Open and Giving

These words are at the core of our values. We build strong partnerships and go out of our way to help solve problems for clients, suppliers and the wider world.

Let's Get Started

Please fill in the form below or give us a call on 01536 316100

Follow SilverDisc