SilverDisc Blog

8th February 2018

How Important is Your Google Organic Search Position?

Your website’s position in Google’s search results is very important. Ranking in Google is our top priority when it comes to search engine optimisation (SEO), and as SEO experts in Northampton, I think we do a pretty good job. We understand the necessity for ethical SEO, and we work hard to optimise our clients’ website structure and content as well as identify link building opportunities – all key aspects for SEO.

But just how important are those top few places? It’s all too easy to get caught up in technical digital marketing terminology, and there’s this thing called the ‘fold’ on search results. The ‘fold’ is bottom of a page on your screen, before you scroll down to see the rest of the search results – and it’s the places above the fold that have the highest conversion rates as, quite simply, they’re the first to be seen.

How can I get my website to rank above the fold in Google?

One of the joys of Google is the ease in which you can type a question and confidently be delivered a list of websites you can trust. This ease extends to the unwillingness of users to scroll past the fold – instead choosing to click on one of websites occupying the spots right at the top of the page.

When you factor in two or three paid results, you’re left with limited space above the fold for organic results, making it imperative to focus on SEO to show on that all important first of search results. So, when it comes to position, you want a local SEO company that will work hard for your website to be listed in those top three results. SEO is a slow burner, and it takes months of hard graft to achieve it, but finding the right SEO marketing agency in Northampton is a great start – and if you’re reading this you’re more than halfway there!

But what about our position?

We’re A Digital Marketing Agency in Kettering

It’s all too easy to get caught up in positions in Google and forget about your physical location! That’s important too!

As for us, we’re based in Kettering - perfectly situated to provide online marketing expertise to clients in and around Northamptonshire. Commutable to London, but surrounded by Midlands countryside, we quite like Kettering, and we’re proud to be one of the only Google Premier Partners in the area.

What’s more, we’re a growing business too. We have a long list of clients that trust our SEO expertise, and despite the competition, have chosen to remain with us over the years. We work closely with them to identify their business aims, and use our online marketing experience and knowledge to deliver results.

If this sounds like the type of relationship you’d like to know more about, then please don’t hesitate to get in touch.

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