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SilverDisc Blog

Welcome to the SilverDisc blog.

New Websites

Recent Projects Round-up: Rapid Vehicle Repairs (RVR), Verditer Consulting and Daycare Journey

Our web development team has been very busy working on a few recent website launches. All our new websites are responsive and designed to work and look great across desktop, tablet and mobile. Did you know that having a responsive website is now considered an SEO ranking criteria by Google? Read More...

Neanderthal

The Hunt for Good Marketing

A colleague of mine recently sent out an email to the team showing the importance of video in online marketing, and how it dramatically increases the amount of time people spend on that particular website. This started me thinking, and unsurprisingly it takes me back to my training in Biological Anthropology. Read More...

Five Marketing Lessons From Game of Thrones (Season One Spoilers!)

After studying the Starks, being taught by the Targaryens, and getting lessons from the Lannisters, we’re ready to impart some marketing lessons from Game of Thrones onto you. Read More...

Where To Start If You Have Literally No Content

Where To Start If You Have Literally No Content

When it comes to creating the static (i.e. non-blog, social) content for your site it can seem daunting – it's the content that is meant to support your product/services to the largest number of people, most of the time. This can feel like a massive pressure to you – especially when it can feel less worthy of your time compared to actually running a business. Here's where to start... Read More...

An Altruistic Side to Marketing

So I’m in the market to rehome a dog (I’m sure the online world will be fully informed when I actually adopt!). And so I spent the weekend looking around a dog’s shelter: puppies, older dogs, Terriers, Grey Hounds, Labradors... you name it, they had one. And it really got me thinking about the power of marketing. Read More...

Jumping Ship

Cart Abandonment: What Makes Potential Customers Jump Ship?

Whether you are an online clothes retailer, a travel agency or a psychology expert trying to sell your first eBook, the purpose of your website will ultimately be to turn visitors into customers. For many businesses this means customers complete an online transaction, but some users don’t quite make it that far – leaving their basket, and your product, abandoned at sea. Read More...

Putting people into boxes – a brief lesson in demographics

Most of us in the marketing world are familiar with the concept of targeting a specific audience to try and maximise the returns of our marketing campaign. Just as broader keywords tend to result in fewer conversions, should we not be focusing just as heavily on narrowing our demographic options? Humans naturally want to categorise, so why aren’t we capitalising on this fundamental evolutionary human trait? Read More...

Can I Get Five Stars?

Making the Most of Your Testimonials and Product Reviews

Testimonials and product reviews are a great way to encourage people to purchase from you. Here is a guide to why you should use them, how to get your hands on them, and where to put them once you’ve got them. Read More...

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