Silverdisc

SilverDisc specialises in delivering effective Internet marketing campaigns that match your business objectives, created by people who know how to apply technology to maximise performance and growth.

Services

Paid Search

Don't just pay to advertise, pay to sell!

Why outsource your paid search campaigns to SilverDisc? Because our unique combination of experienced, friendly people and advanced technology can deliver better results at a lower price than you can achieve elsewhere! Click here to find out more about advertising on Adwords, Yahoo and Bing.

Full Service Search Engine Marketing

With our full service marketing package we’ll help you to achieve long term lasting success for your business. Our combined service of Paid Search Marketing, Ethical SEO and web site creation and maintenance addresses every aspect of your online marketing, whether you need a Flash microsite or a complete e-commerce solution.

Articles

"the future…looks bright"

Google

Ethical SEO Explained

The first article in this series looked at simple definitions of Black Hat and White Hat Search Engine Optimization techniques, which I presented at the "Black Hat, White Hat and Lots of Gray" session at Chicago Search Engine Strategies in December 2004. During that session, I suggested that Black Hat SEO techniques are unethical whereas White Hat techniques are ethical. It seems that many SEOs and potential clients are confused by these labels. What does "Ethical SEO" actually mean?

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