Meet Lorna Wills

Lorna-C's picture
Marketing
SilverDisc UK

Lorna first joined SilverDisc in 2006, straight from Liverpool John Moores University where she graduated with a BA (Hons) in Journalism.

After leaving SilverDisc in the summer of 2013, she rejoined us in 2014 as our Client Services Manager.

Lorna’s digital experience is vast. She has worked with clients based in many different verticals including retail, finance and motoring and her specialities are PPC, SEO, usability, website content and conversion rate optimisation. Lorna is Google AdWords and Bing qualified.

Outside of work, Lorna loves to travel - whether it's for one night away in a UK city or travelling to gorgeous countries like Hawaii. She also loves to bake and has brought the odd treat into the office including some Cadbury's Creme Egg brownies, which she cites as probably one of her greatest baking achievements to date! To counteract the cake calories (her words!) she also enjoys an early morning jog.

Blog Posts

Find out more about this team member's expertise by reading their blog posts. Click on a blog post below for useful marketing information, web design tips, and industry news.

Blog
Optimise YouTube Video Content

It can take a considerable number of hours, and a decent budget, to put together good videos to post to a YouTube channel. The chances are you’ve created videos to help your customers make informed purchases, or perhaps your videos help people who have bought your products get the most out of them.

By:
Lorna Wills
On: 12th July 2013
Posted In:
SEO | Google | Search Engines | Website Content | Blogging | Content Marketing | Websites
Blog

It’s easy to concentrate solely on your AdWords PPC campaigns, and who can blame you when it’s Google that delivers the volumes and conversions? Bing is often forgotten about, and Bing PPC campaigns are frequently neglected, but with advertisers reporting increased volumes, lower CPCs and better ROIs, perhaps they deserve a bit more attention?

By:
Lorna Wills
On: 10th May 2013
Posted In:
PPC | Microsoft Bing | Yahoo!
Blog
10 Ways to Improve Click Through Rates

There are plenty of reasons why your click through rate (CTR) is important. The obvious one is that a better CTR means more clicks on an ad. CTR also plays a big part in AdWords’ quality score calculations too, and the better your quality score is the less you’ll pay for clicks.

Bearing the above in mind, this week’s blog post gives you ten tips on how to improve your CTR.

By:
Lorna Wills
On: 22nd March 2013
Posted In:
PPC | Google AdWords | Microsoft Bing | Yahoo! | Google | Search Engines | Google AdSense
Blog
Five Easy Website Content Marketing Ideas

Following on from Nicola’s post last week, where she discussed Why Great Website Content is Important, this week we’re giving you five really easy content ideas for your website. Don’t just create content for the sake of it. It should always be interesting and targeted at building a relationship with your visitors.

By:
Lorna Wills
On: 18th January 2013
Posted In:
Website Content | Blogging | Content Marketing | Websites | User Generated Content
Blog

It is no secret Google Product Search (frequently known as Google Shopping and formerly known as Froogle) will go through some big changes in 2013 in the UK. At present there are no costs for appearing in Google’s organic shopping/product results – you just need a working Google Merchant Centre feed that is relatively well optimised.

By:
Lorna Wills
On: 14th December 2012
Posted In:
PPC | Google AdWords | Google
Blog
12 Easy Steps to Get the Most from Your PPC Campaigns this Christmas

Christmas is the biggest time of year for many online businesses. If one of your main sales driving factors is PPC you need to make sure your campaigns are in good shape! We’ve broken the task of Christmas PPC preparation into manageable chunks and each working day, for 12 days before the start of December, we’ll suggest what you can do to optimise your PPC campaigns.

By:
Lorna Wills
On: 14th November 2012
Posted In:
PPC | Google AdWords | Microsoft Bing | Yahoo! | CRO | Landing Pages | Analytics | Mobile Marketing

Why Choose SilverDisc

Track Record Of Success

As a digital marketing agency with a 25-year history, continuously getting it right for our clients is of paramount importance and we have some great references to back this up.

Credibility

Being Google Premier Partners and Bing Select Partners gives you the assurance that we’re fully trained, that we have demonstrated exceptional account management across a range of client spends and industries, and that our track record will continue.

Thought Leaders

We see where digital marketing is heading and position our clients to meet it. For example, we are so far ahead of the SEO game that we helped Google to write their webmaster guidelines, so you can enjoy SEO success without fear of being penalised.

Ethical & Honest

We have your best interests at heart and we give it to you straight, even if that’s painful to you or us. For example, we won’t spend your money marketing a website when it’s plain to us that the money would be wasted. We look for a win-win-win …

Focused

We listen to your individual needs, identify targets and work relentlessly towards meeting them, concentrating on what’s effective.

Driven

We exist to unlock the value of technology for business, and we love what we do. We have 25 straight years in digital marketing.

Friendly, Open and Giving

These words are at the core of our values. We build strong partnerships and go out of our way to help solve problems for clients, suppliers and the wider world.

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