Meet Joel Course

Joel Course's picture
Marketing
SilverDisc UK

Joel studied a BA (Hons) in Journalism Studies at the University of Sheffield and graduated in 2018.

Joining the Silverdisc marketing team, he hopes to put his experience at a number of regional newspapers and other communications agencies towards producing marketing content, as well as working on PPC and SEO.

Away from work, Joel is an avid Arsenal supporter and loves a good read, usually to take his mind of his team’s underperformance.

Blog Posts

Find out more about this team member's expertise by reading their blog posts. Click on a blog post below for useful marketing information, web design tips, and industry news.

Blog
voice assistant

I have frequently read about the increasing popularity of voice assistant search, but had never really taken this type of query into consideration for any particular client until very recently when this technology had infiltrated my family home.

By:
Joel Course
On: 9th May 2019
Posted In:
Content Marketing
Blog
How You Can Use Content Marketing As A Link Building Strategy

Link building is a long and difficult process for a newly established website and trawling the internet for broken links is not the best use of time. In my blog post, I will take a look at how really good content, actually really good content, can do much of the legwork for you.

By:
Joel Course
On: 12th April 2019
Posted In:
Content Marketing
Blog
Could Google Introduce Paid Ads to Voice Assistant Search Results?

Voice assistant technology has over time become weaved into the devices we use every day. From requesting simple mobile functions like calling a friend, to more detailed internet searches, the prevalence of voice assistants has become an integral feature for almost all mobiles, tablets, laptops and most recently, speakers.

By:
Joel Course
On: 21st February 2019
Posted In:
Google AdWords
Blog
Do I really need to make a plan for my content marketing strategy?

In the technological world of pay per click advertising, automation is very much waiting over the horizon. With algorithms and machine learning beginning to push their weight, digital marketers...

By:
Joel Course
On: 6th December 2018
Posted In:
Content Marketing
Blog
How can content marketing help strengthen your brand?

Inspired by an article I had read which described how Kylie Jenner can teach brands a lesson or two about content marketing, I wanted my latest SilverDisc piece to address this dilemma. It wasn’t necessarily the dubious title of Kylie being a “self-made” billionaire that peaked my interest, it was more so the in-depth consideration of how important branding is for the success her make-up business in particular.

By:
Joel Course
On: 17th October 2018
Posted In:
Content Marketing
Blog
How important is dynamic content for email marketing campaigns?

Email marketing has long since been a fundamental part of successful digital marketing campaigns as they often produce a higher conversion rate than its paid and organic counterparts. However, the constant change in the digital marketing landscape means the introduction of new technologies is commonplace and best practicing methods are constantly changing - and email marketing has seen its fair share of evolution.

By:
Joel Course
On: 21st September 2018
Posted In:
Email Marketing

Why Choose SilverDisc

Track Record Of Success

Continuously getting it right for our clients is of paramount importance and we have some great testimonies to this.

Credibility

Being Google Premier Partners and Bing Select Partners gives you the assurance that we’re fully trained, that we have demonstrated exceptional account management across a range of client spends and industries, and that our track record will continue.

Thought Leaders

We see where digital marketing is heading and position our clients to meet it. For example, we are so far ahead of the SEO game that we helped Google to write their webmaster guidelines, so you can enjoy SEO success without fear of being penalised.

Ethical & Honest

We have your best interests at heart and we give it to you straight, even if that’s painful to you or us. For example, we won’t spend your money marketing a website when it’s plain to us that the money would be wasted. We look for a win-win-win …

Focused

We listen to your individual needs, identify targets and work relentlessly towards meeting them, concentrating on what’s effective.

Driven

We exist to unlock the value of technology for business, and we love what we do. We have 25 straight years in digital marketing.

Friendly, Open and Giving

These words are at the core of our values. We build strong partnerships and go out of our way to help solve problems for clients, suppliers and the wider world.

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