Meet Alan Perkins

Alan's picture
Managing Director
SilverDisc UK

Alan is the Managing Director of SilverDisc and was a co-founder in 1993.

He graduated from the University of Surrey in 1989 with a degree in Electronic and Electrical Engineering before working as a programmer for a large software consultancy. He then joined Philips Interactive Media Systems in 1990 where he developed CD-i (Compact Disc Interactive) multimedia software. After two and a half years, Alan left Philips and co-founded SilverDisc, initially working on Compact Disc technologies (silver discs, hence the name of the company), before rapidly moving into website design development and hosting in 1994 and online marketing in 1995.

In 1999, Alan developed two search engine patents, both of which have been granted.  He is an industry-leading advocate of best practices in search marketing and this led to him contributing directly to the first Google Webmaster Guidelines in 2001, the only outside agency to do so, working with Google's Head of Webspam, Matt Cutts, and first employee, CTO Craig Silverstein.

Alan speaks regularly at leading conferences around the world on digital marketing.

Alan lives in Kettering with his wife and sons. Outside of work, he enjoys playing golf, watching rugby and reading business books.

Blog Posts

Find out more about this team member's expertise by reading their blog posts. Click on a blog post below for useful marketing information, web design tips, and industry news.

Blog
Predicting The Future with Google

On 22nd March I spoke at an event featuring speakers from Arkle Finance, Enquir3, and Google, all sharing their expert knowledge on the subject of client acquisition and online marketing. Here’s an overview of the valuable information Joe McEntee of Google had to offer.

By:
Alan Perkins
On: 29th March 2018
Posted In:
Google
Blog
gr-e-a-t seo for google

Google has just published the latest version of its Search Quality Rating Guidelines. They give a valuable insight into what Google is looking for in its search results.

By:
Alan Perkins
On: 20th November 2015
Posted In:
SEO | Google
Blog
Analytics Killed

Google turns 15 today and they’re making a small fuss about it, with things like a birthday piñata game on their home page, the ability to see Google as it looked in 1998 and the launch of a new Google company timeline.

By:
Alan Perkins
On: 27th September 2013
Posted In:
Google | Analytics
Blog
Next Generation Site Architecture

At SES 2013 I was privileged to be sharing a platform with Google's Maile Ohye. Maile is Google's Developer Programs Tech Lead and (like most techie Googlers I've met) is both a very smart person and a very friendly person. The panel was "Next Generation Site Architecture" and Maile and I shared the various components of this topic across our two presentations resulting in a rounded and complete hour on the topic, ably moderated by Will Critchlow of Distilled.

By:
Alan Perkins
On: 8th March 2013
Posted In:
SEO | Google
Blog

Google's Head of Webspam, Matt Cutts, has posted a video to the Google Webmaster Youtube Channel explaining what he's been saying in private and on conference platform for years - that SEO per se is not spam.

By:
Alan Perkins
On: 25th October 2011
Posted In:
SEO | Google | Spam
Blog

Google has announced that it is to cease providing referrer information in some instances. In the official blog post, Google's Evelyn Kao writes:

By:
Alan Perkins
On: 19th October 2011
Posted In:
PPC | Google AdWords | SEO | Google | Technical Architecture | Crawling and Indexing | Analytics

Why Choose SilverDisc

Track Record Of Success

As a digital marketing agency with a 25-year history, continuously getting it right for our clients is of paramount importance and we have some great references to back this up.

Credibility

Being Google Premier Partners and Bing Select Partners gives you the assurance that we’re fully trained, that we have demonstrated exceptional account management across a range of client spends and industries, and that our track record will continue.

Thought Leaders

We see where digital marketing is heading and position our clients to meet it. For example, we are so far ahead of the SEO game that we helped Google to write their webmaster guidelines, so you can enjoy SEO success without fear of being penalised.

Ethical & Honest

We have your best interests at heart and we give it to you straight, even if that’s painful to you or us. For example, we won’t spend your money marketing a website when it’s plain to us that the money would be wasted. We look for a win-win-win …

Focused

We listen to your individual needs, identify targets and work relentlessly towards meeting them, concentrating on what’s effective.

Driven

We exist to unlock the value of technology for business, and we love what we do. We have 25 straight years in digital marketing.

Friendly, Open and Giving

These words are at the core of our values. We build strong partnerships and go out of our way to help solve problems for clients, suppliers and the wider world.

Let's Get Started

Please fill in the form below or give us a call on 01536 316100

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