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Alan Perkins

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Alan is the Managing Director of SilverDisc and was a co-founder in 1993.

He graduated from the University of Surrey in 1989 with a degree in Electronic and Electrical Engineering before working as a programmer for a large software consultancy. He then joined Philips Interactive Media Systems in 1990 where he developed CD-i (Compact Disc Interactive) multimedia software. After two and a half years, Alan left Philips and co-founded SilverDisc, initially working on Compact Disc technologies (silver discs, hence the name of the company), before rapidly moving into website design development and hosting in 1994 and online marketing in 1995.

In 1999, Alan developed two search engine patents, both of which have been granted.  He is an industry-leading advocate of best practices in search marketing and this led to him contributing directly to the first Google Webmaster Guidelines in 2001. Google contacted Alan following a presentation on best practices they saw him give at SES San Francisco that year.

Since 2001, Alan has spoken every year at Search Engine Strategies on issues concerning site architecture and best practices.

Alan lives in Kettering with his wife and teenage sons and walks to work each day. Outside of work, he enjoys golf and cricket.


Alan's Blog Posts

SEO Is Not Spam, Says Google's Matt Cutts

Google's Head of Webspam, Matt Cutts, has posted a video to the Google Webmaster Youtube Channel explaining what he's been saying in private and on conference platform for years - that SEO per se is not spam. Read More...

Analytics Under Attack: Google's Evil, Unethical Move To Remove Referrer Data

Google has announced that it is to cease providing referrer information in some instances. In the official blog post, Google's Evelyn Kao writes: Read More...

Rel=Prev, Rel=Next and View-All Pages: New Google Guidance

Google has this week launched new advice on how to mark up a series of related pages in order to allow it to better understand the relationship between those pages. Read More...


Alan Works With

Operations Director