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Alan Perkins

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Alan is the Managing Director of SilverDisc and was a co-founder in 1993.

He graduated from the University of Surrey in 1989 with a degree in Electronic and Electrical Engineering before working as a programmer for a large software consultancy. He then joined Philips Interactive Media Systems in 1990 where he developed CD-i (Compact Disc Interactive) multimedia software. After two and a half years, Alan left Philips and co-founded SilverDisc, initially working on Compact Disc technologies (silver discs, hence the name of the company), before rapidly moving into website design development and hosting in 1994 and online marketing in 1995.

In 1999, Alan developed two search engine patents, both of which have been granted.  He is an industry-leading advocate of best practices in search marketing and this led to him contributing directly to the first Google Webmaster Guidelines in 2001. Google contacted Alan following a presentation on best practices they saw him give at SES San Francisco that year.

Since 2001, Alan has spoken every year at Search Engine Strategies on issues concerning site architecture and best practices.

Alan lives in Kettering with his wife and teenage sons and walks to work each day. Outside of work, he enjoys golf and cricket.


Alan's Blog Posts

gr-e-a-t seo for google

How Expertise, Authority and Trust improve SEO for Google

Google has just published the latest version of its Search Quality Rating Guidelines. They give a valuable insight into what Google is looking for in its search results. Read More...

Analytics Killed

With 100% Not Provided, Google Kills Organic Search Traffic Report

Google turns 15 today and they’re making a small fuss about it, with things like a birthday piñata game on their home page, the ability to see Google as it looked in 1998 and the launch of a new Google company timeline. Read More...

Next Generation Site Architecture

Next Generation Site Architecture - a report from SES 2013

At SES 2013 I was privileged to be sharing a platform with Google's Maile Ohye. Maile is Google's Developer Programs Tech Lead and (like most techie Googlers I've met) is both a very smart person and a very friendly person. The panel was "Next Generation Site Architecture" and Maile and I shared the various components of this topic across our two presentations resulting in a rounded and complete hour on the topic, ably moderated by Will Critchlow of Distilled. Read More...


Alan Works With

Finance Director
Operations Director