A Gap in the Market

Call Wiser is a motor insurance broker that identified the increase in smartphone use alongside a maturing computer use as a gap in the market. Recognising a customer’s desire to speak to a person over the phone at a time when insurance companies and brokers were focused on pushing more enquires online, Call Wiser was able to provide a call-centric insurance offering. SilverDisc’s used Google AdWords to leverage the massive number of online insurance queries into Call Wiser’s more human offering, forming the basis for the “Call Amplifier” campaign for growth.

Situation
  • Increase volume of calls generated from Search Marketing
     
  • Increase the number of vehicle insurance policies sold
Behaviour
  • Leverage of mobile/smartphone audience’s position in buying cycle and intent
     
  • Leverage Call Only Campaign in AdWords
     
  • Use Google Website Call Tracking on Call Wiser website
     
  • Number switching to provide sales attribution
Outcome
  • Significant increase in calls
     
  • Month on month growth

 

Breaking Down Barriers

The use of numerous call functions in AdWords allows potential customers to call and speak directly to trained insurance professionals, who offer a personal service to find them the best deal. Encouraging users to call direct as opposed to working through online quotes removes a step between the caller’s information search and eventual purchasing decision. For Call Wiser, SilverDisc used several AdWords features such as Call Only campaigns, mobile bid modifiers and call extensions to break down the barriers between a potential customer (a searcher with an intent to get a quote), and the insurer.

TESTIMONIAL

SilverDisc has given us added value. Their skill, knowledge and adaptability, along with their excellent reporting, gives us complete confidence as we grow our business. 
With the SilverDisc team handling our £2.1 million Internet Marketing budget we are able to see their daily results which allows us to monitor and maximise our spends in an ever-changing market place.

Mark Bower-Dyke, Chairman

Why Choose SilverDisc

Track Record Of Success

As a digital marketing agency with a 25-year history, continuously getting it right for our clients is of paramount importance and we have some great references to back this up.

Credibility

Being Google Premier Partners and Bing Select Partners gives you the assurance that we’re fully trained, that we have demonstrated exceptional account management across a range of client spends and industries, and that our track record will continue.

Thought Leaders

We see where digital marketing is heading and position our clients to meet it. For example, we are so far ahead of the SEO game that we helped Google to write their webmaster guidelines, so you can enjoy SEO success without fear of being penalised.

Ethical & Honest

We have your best interests at heart and we give it to you straight, even if that’s painful to you or us. For example, we won’t spend your money marketing a website when it’s plain to us that the money would be wasted. We look for a win-win-win …

Focused

We listen to your individual needs, identify targets and work relentlessly towards meeting them, concentrating on what’s effective.

Driven

We exist to unlock the value of technology for business, and we love what we do. We have 25 straight years in digital marketing.

Friendly, Open and Giving

These words are at the core of our values. We build strong partnerships and go out of our way to help solve problems for clients, suppliers and the wider world.

Let's Get Started

Let us show you what we can do for your business. Get in touch with our PPC specialists on 01536 316100 or contact us online. We look forward to working together and helping your business to flourish!

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Kettering Online Marketing

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Kettering Marketing Office
SilverDisc Kettering
4 Swallow Court
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Kettering
Northamptonshire
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