SilverDisc Blogs

We’re experts in digital marketing and web development, and we want to pass that expertise on to you. Read our blog posts below to discover our latest marketing tips, industry news, SilverDisc company news, and more.

Blogs

blog
Common PPC Mistakes - The Things to Avoid
Wrong keyword match types, poor geographic targeting and lack of conversion tracking are just a few of the common mistakes people make when managing their PPC campaigns. Mistakes such as these can increase costs and lower your return making your PPC advertising time consuming and inefficient. Below is a list of common PPC mistakes you should avoid when managing your PPC campaigns.
By:
Claire Richardson
On20th April 2012
Posted In:
PPC | Google AdWords | Microsoft Bing | Yahoo!
blog
Increasing Ecommerce Product Page Conversion Rates
If you’re working hard to deliver visitors to your site with well targeted keywords and compelling ads but aren’t seeing sales happen then your ecommerce product pages might be in need of some TLC! We’ve got tons of tips for you on how to improve your ecommerce product pages. Implementing just a few changes could see your conversion rate improve.
By:
Lorna Wills
On13th April 2012
Posted In:
Website Content | CRO | Landing Pages | Usability
blog
AdWords Comparison Ads
Since 2009 Google AdWords have been testing Comparison Ads. Here in the UK credit card Comparison Ads were visible from February 2010 onwards. Comparison Ads appear both below and above the top three PPC Ads. This ad type pushes down the organic results - a common theme with Google’s ad extensions.
By:
Mary McGroary
On4th April 2012
Posted In:
PPC | Google AdWords
blog
Location Insertion in Google AdWords
One Google AdWords feature that seems to have slipped under the radar almost entirely is the recently introduced "location insertion" function. So much so, in fact, that it is tricky to find detailed information about it unless you know where to look. The top results for the query adwords location insertion, for example, are dominated with information about keyword insertion.
By:
Louise Simpson
On30th March 2012
Posted In:
PPC | Google AdWords
blog
Facebook Timeline for Brands
Earlier this month, Facebook announced the launch of the Facebook Timeline for brands. On the 30th March 2012, all brand pages will be converted to the Timeline format, whether you are ready to embrace the change or not. Following this news, it may be a good time to cover some Facebook Timeline tips and recap a few of the general points you should remember when enhancing your brand on Facebook.
By:
Claire Richardson
On23rd March 2012
Posted In:
Social Media | Facebook
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Why You Need A Google+ Brand Page
With the slow but sure adoption of Google+ you may be saying to yourself: “Not another social network, I already do Facebook and Twitter, do I really need to do Google+?” I hate to break it to you, but yes, you do. If you are already creating content for the other two, great! You can use that on Google+.
By:
Mary McGroary
On16th March 2012
Posted In:
Google | Social Media | Google+
blog
SilverDisc mobile statistics
According to global shipment estimates published last month, 2011 saw total shipments of smartphones increase by a staggering 62.7%, overtaking P.C. shipments for the first time. Fortunately for those of us working to generate sales and leads through this relatively new medium, our potential customers aren’t just using their mobiles to connect with Twitter and Facebook; comScore reports that 38% of U.S. smartphone owners have completed at least one purchase using their device.
By:
Louise Simpson
On9th March 2012
Posted In:
PPC | Google AdWords | CRO | Usability | Analytics | Mobile Marketing
blog
Mother’s Day is just over two weeks away – so if you’ve not done so already you need to consider your marketing efforts for the event. Facebook is the perfect platform from which to promote any offers and deals you have for the day.
By:
Lorna Wills
On2nd March 2012
Posted In:
Social Media | Facebook
blog
Increase Your Conversion Rate With These Online Reviews Tips
Customer reviews are becoming a “silent salesperson” with more people turning to reviews when deciding whether to buy from you or your rivals. Whether customers are looking to buy a new car, book a weekend away or simply dine at a local restaurant, your well tuned product descriptions alone may not be enough any more to persuade customers to part with their hard earned cash – good online reviews may be required to maintain or increase your conversion rate!
By:
Claire Richardson
On27th February 2012
Posted In:
PPC | User Generated Content | CRO

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