SilverDisc Blogs

We’re experts in digital marketing and web development, and we want to pass that expertise on to you. Read our blog posts below to discover our latest marketing tips, industry news, SilverDisc company news, and more.

Blogs

blog
OK, sorry for the slightly misleading headline (although if you read on you'll find it's not that misleading). No apologies, though, for giving my opinion on what is now old news, which is that Google has dropped Best Practice Funding for agencies from 2009 onwards.
By:
Alan Perkins
On9th October 2007
Posted In:
PPC | Google AdWords | Google
blog
Rarely does Google give such a public ringing endorsement for a third party as this, on the official Google Analytics blog: Your next coffee table e-book Can I look forward to a link drop to...
By:
Alan Perkins
On5th October 2007
Posted In:
SEO | Google
blog
This article was first written and published by me in 2000/2001, but no longer exists on the Web. It's still accurate - although search engines (notably Google) have taken steps to correct some of the problems described below, they can and do still arise.
By:
Alan Perkins
On18th September 2007
Posted In:
SEO | Google | Search Engines | Crawling and Indexing | Robots.txt
blog
If a page has a NOINDEX tag on it, how much PageRank does it have? The intuitive answer would be "None". How can a page that is not indexed have PageRank?
By:
Alan Perkins
On14th September 2007
Posted In:
SEO | Google | Spam | Technical Architecture | Crawling and Indexing | Links
blog
Thanks to Dan Thies for drawing my attention to the latest "mayhem" surrounding Google, rel=nofollow and the FTC. This is an area close to my heart, as my article from 2005, Search Marketing & The Law, made clear:
By:
Alan Perkins
On14th September 2007
Posted In:
SEO | Google | Technical Architecture | Crawling and Indexing | Links
blog
Search engine freshness is an issue that's always been of interest to me ... certainly since the very early days of my search marketing adventures, in the mid-1990s. It was of such interest that it...
By:
Alan Perkins
On15th June 2007
Posted In:
SEO | Google | Search Engines | Crawling and Indexing
blog
I see that Google have added to their Quality Guidelines , including a new, helpful(?) definition of cloaking : Cloaking refers to the practice of presenting different content or URLs to users and...
By:
Alan Perkins
On8th June 2007
Posted In:
SEO | Google | Crawling and Indexing
blog
On the same day that I read Yahoo! Experiments With “For Cash” Online Poker , I get an e-mail from Yahoo! stating: Please be advised that Yahoo! Search Marketing has implemented a new gaming...
By:
Alan Perkins
On16th May 2007
Posted In:
SEO | Search Engines
blog
I see Matt Cutts has updated his " How to report paid links " post. I missed this one the first time around as he posted it on my 40th birthday. :) Matt is head of Google's Webspam team. We talked...
By:
Alan Perkins
On15th May 2007
Posted In:
SEO | Google | Spam | Technical Architecture | Crawling and Indexing

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