Yahoo Blog Posts

PPC doesn’t begin and end with Google AdWords. Click on a blog post below to find out more about advertising with Yahoo.

Blogs about Yahoo

blog
Specialists in the Spotlight
I caught up with some of SilverDisc’s paid search masterminds, Lorna and Mary, to grill them on their specialist subject - online marketing. Lorna Caswell is Head of Paid Search and Mary McGroary is a Search Marketing Associate. Both have interesting super-power choices.
By:
Louise Simpson
On: 17th May 2013
Posted In:
PPC | Google AdWords | Microsoft Bing | Yahoo!
blog
It’s easy to concentrate solely on your AdWords PPC campaigns, and who can blame you when it’s Google that delivers the volumes and conversions? Bing is often forgotten about, and Bing PPC campaigns are frequently neglected, but with advertisers reporting increased volumes, lower CPCs and better ROIs, perhaps they deserve a bit more attention?
By:
Lorna Wills
On: 10th May 2013
Posted In:
PPC | Microsoft Bing | Yahoo!
blog
Have you missed out on the latest updates from the world of social media, mobile or pay-per-click advertising from the Easter period? You’re in luck – we’ve kept our ears to the ground for you! We cover: Facebook Update Cover Image Guidelines, Google+ Improvements, YouTube Reaching 1 Billion Users per Month, Facebook Home, Yahoo Buying Summly for $30 Billion, and Google Disapproving Phone Numbers in Ad Text.
By:
Louise Simpson
On: 5th April 2013
Posted In:
PPC | Google AdWords | Yahoo! | Social Media | Facebook | Google+
blog
10 Ways to Improve Click Through Rates
There are plenty of reasons why your click through rate (CTR) is important. The obvious one is that a better CTR means more clicks on an ad. CTR also plays a big part in AdWords’ quality score calculations too, and the better your quality score is the less you’ll pay for clicks. Bearing the above in mind, this week’s blog post gives you ten tips on how to improve your CTR.
By:
Lorna Wills
On: 22nd March 2013
Posted In:
PPC | Google AdWords | Microsoft Bing | Yahoo! | Google | Search Engines | Google AdSense
blog
12 Easy Steps to Get the Most from Your PPC Campaigns this Christmas
Christmas is the biggest time of year for many online businesses. If one of your main sales driving factors is PPC you need to make sure your campaigns are in good shape! We’ve broken the task of Christmas PPC preparation into manageable chunks and each working day, for 12 days before the start of December, we’ll suggest what you can do to optimise your PPC campaigns.
By:
Lorna Wills
On: 14th November 2012
Posted In:
PPC | Google AdWords | Microsoft Bing | Yahoo! | CRO | Landing Pages | Analytics | Mobile Marketing
blog
Silverdisc PPC tails
There are lots of persistent myths that affect marketers’ decision making when it comes to paid search. To stop you from falling into the pitfalls of these deceptive old wives’ tales, this blog post aims to de-bunk some of them for you! When working to strict cost-per-action (CPA) goals, it’s tempting to steer clear of broad match keywords. We worry that they will prompt clicks from irrelevant search queries and increase our CPAs as a result.
By:
Louise Simpson
On: 12th October 2012
Posted In:
PPC | Google AdWords | Microsoft Bing | Yahoo!
blog
Optimising PPC Campaigns For Mobile
The release of the iPhone 5 and the growing smart phone penetration worldwide means that if ever there was a time to optimise your PPC campaigns for mobile - it’s now! According to Google, 49% of smart phone owners search on their smart phone every day so you should really make sure your campaigns are optimised for mobile so you can display ads to these searchers.
By:
Claire Richardson
On: 14th September 2012
Posted In:
PPC | Google AdWords | Microsoft Bing | Yahoo! | CRO | Landing Pages | Mobile Marketing
blog
More advertisers are using PPC than ever before with 95% of companies choosing to advertise on Google AdWords. It is vital that your ads stand out in the paid search results, and with only thirty five characters per line in your AdWords text ads, you need to make every character count!
By:
Claire Richardson
On: 20th July 2012
Posted In:
PPC | Google AdWords | Microsoft Bing | Yahoo!
blog
In her blog post last week Mary began to address a quandary that most paid-search advertisers have spent time mulling over: “Why should I bid on my own brand term?” She noted that ensuring a presence in the sponsored results for your own brand term can protect your advertising real estate; if your ad isn’t it appearing in that space, a competitor’s ad might. This week, I expand on Mary’s blog with four further reasons to bid on your own brand term.
By:
Louise Simpson
On: 8th June 2012
Posted In:
PPC | Google AdWords | Microsoft Bing | Yahoo!

Why Choose SilverDisc

Track Record Of Success

As a digital marketing agency with a 25-year history, continuously getting it right for our clients is of paramount importance and we have some great references to back this up.

Credibility

Being Google Premier Partners and Bing Select Partners gives you the assurance that we’re fully trained, that we have demonstrated exceptional account management across a range of client spends and industries, and that our track record will continue.

Thought Leaders

We see where digital marketing is heading and position our clients to meet it. For example, we are so far ahead of the SEO game that we helped Google to write their webmaster guidelines, so you can enjoy SEO success without fear of being penalised.

Ethical & Honest

We have your best interests at heart and we give it to you straight, even if that’s painful to you or us. For example, we won’t spend your money marketing a website when it’s plain to us that the money would be wasted. We look for a win-win-win …

Focused

We listen to your individual needs, identify targets and work relentlessly towards meeting them, concentrating on what’s effective.

Driven

We exist to unlock the value of technology for business, and we love what we do. We have 25 straight years in digital marketing.

Friendly, Open and Giving

These words are at the core of our values. We build strong partnerships and go out of our way to help solve problems for clients, suppliers and the wider world.

Let's Get Started

Please fill in the form below or give us a call on 01536 316100

Follow SilverDisc