Microsoft Bing Blog Posts

We are Bing Partners and well-versed in all things Bing Ads related. Click on a blog post below to read the latest Bing Ads news and developments.

Blogs about Microsoft Bing

blog
How To Improve Ecommerce PPC Targeting
In the second of a two-part series, we’ll run through four scenarios of PPC account setups, and how you could tailor your targeting settings to improve performance for your ecommerce PPC account.
By:
Jason Martin
On: 6th September 2019
Posted In:
PPC | Google AdWords | Microsoft Bing
blog
How To Improve Your PPC Campaign Targeting
In the first of a two-part series, I’ll run you through four scenarios of PPC account setups, and how you could tailor your targeting settings to improve performance for your lead generation PPC account.
By:
Jason Martin
On: 30th August 2019
Posted In:
PPC | Google AdWords | Microsoft Bing
blog
Improve Your Calls to Action in Microsoft Advertising with Action Extensions
In April Microsoft Advertising (formerly known as Bing Ads) announced the arrival of new Action Extensions on the PPC platform.
By:
Sam Rose
On: 3rd May 2019
Posted In:
Microsoft Bing
blog
Google Logo
Dynamic Search Ads have been available in Google Ads for years, but renewed emphasis in Google’s algorithms and smart bidding strategies has brought them back to the forefront of PPC strategies. To...
By:
Jason Martin
On: 7th February 2019
Posted In:
Google AdWords | Microsoft Bing | PPC
blog
SilverDisc Bing Select Partner 2018
2018 was another good year for SilverDisc and its clients on Bing Ads, and we are delighted to have retained our Bing Select Partner status for the coming year. In addition to the continued success...
By:
Jason Martin
On: 10th December 2018
Posted In:
Microsoft Bing
blog
Bing Expanded Text Ads
Just over a week ago, Bing Ads announced changes to its Expanded Text Ads format . The changes involved increasing the size of character limits, as well as introducing additional headlines and...
By:
Jason Martin
On: 29th November 2018
Posted In:
Microsoft Bing | PPC
blog
Bing Sidebar Ads
Starting with the US, Bing is removing text ads from the sidebar in desktop search results as of 26 th March. The search engine is following in Google’s footsteps in a bid to increase clicks on ads...
By:
Sam Rose
On: 13th April 2018
Posted In:
Microsoft Bing
blog
Promote your services with Bing Ads Price Extensions
What are Price Extensions? Price Extensions are a new form of ad extension for Bing Ads that are being rolled out in Bing Ads accounts following success in Google AdWords. This extension allows you...
By:
Jason Martin
On: 23rd February 2018
Posted In:
PPC | Microsoft Bing
blog
Google Machine Learning For PPC Bidding
Cost per click (CPC) bidding has been the bedrock of Search Engine Marketing for years, with advertisers setting the maximum amount they are willing to pay for a click on their keywords. This is used...
By:
Jason Martin
On: 6th October 2017
Posted In:
PPC | Google AdWords | Microsoft Bing

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