Microsoft Bing Blog Posts

We are Bing Partners and well-versed in all things Bing Ads related. Click on a blog post below to read the latest Bing Ads news and developments.

Blogs about Microsoft Bing

blog
Bing Sidebar Ads
Starting with the US, Bing is removing text ads from the sidebar in desktop search results as of 26 th March. The search engine is following in Google’s footsteps in a bid to increase clicks on ads...
By:
Sam Rose
On: 13th April 2018
Posted In:
Microsoft Bing
blog
Promote your services with Bing Ads Price Extensions
What are Price Extensions? Price Extensions are a new form of ad extension for Bing Ads that are being rolled out in Bing Ads accounts following success in Google AdWords. This extension allows you...
By:
Jason Martin
On: 23rd February 2018
Posted In:
PPC | Microsoft Bing
blog
Google Machine Learning For PPC Bidding
Cost per click (CPC) bidding has been the bedrock of Search Engine Marketing for years, with advertisers setting the maximum amount they are willing to pay for a click on their keywords. This is used...
By:
Jason Martin
On: 6th October 2017
Posted In:
PPC | Google AdWords | Microsoft Bing
blog
Bing
If you already use Google AdWords for your PPC efforts and are thinking about branching out to Bing Ads, getting started may be easier than you think. This is because you can import your AdWords campaigns directly into Bing.
By:
Sam Rose
On: 18th August 2017
Posted In:
PPC | Microsoft Bing
blog
Winter in summer
You may or may not be happy to hear this, but we’re now closer to Christmas than we are to the beginning of 2017. So here are the top five most popular posts on the SilverDisc blog so far in 2016, which just may give you a little inspiration for how you’ll spend the rest of the year.
By:
Sam Rose
On: 28th July 2017
Posted In:
PPC | Microsoft Bing | SEO | Web Design & Development | Security
blog
search engine
Nearly a third of PC searches in the US are powered by Bing Network, and the search engine boasts 524 million unique searchers worldwide. So who are these people, why do they choose Bing over Google, and how can advertisers win them over?
By:
Sam Rose
On: 14th July 2017
Posted In:
PPC | Microsoft Bing
blog
Bing Ads Get Organised
Following an extensive beta period for many accounts, 2017 saw the labels tool rolled out to all accounts in Bing Ads and the platform is all the better for it. What are Labels? Labels are a tool...
By:
Jason Martin
On: 16th June 2017
Posted In:
PPC | Microsoft Bing
blog
Knowing which channel your customers are converting on can be a useful way to inform other areas of your business strategy, especially budget allocation. However, it is often difficult to get a full picture of a user’s journey, especially if that user has been on a multi touchpoint journey before converting.
By:
Kate Swanson
On: 24th March 2017
Posted In:
PPC | Google AdWords | Microsoft Bing | Analytics
blog
Bing Ads
Whilst much of the focus remains on Google AdWords for PPC, Bing Ads slowly continues to grow in the background. More recently the network has adopted the Expanded Text Ads (ETA) format, which allows...
By:
Jason Martin
On: 3rd March 2017
Posted In:
PPC | Microsoft Bing

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