Landing Pages Blog Posts

They’re the first things your website visitors see, so your landing pages need to be on top form. But what makes a good one and how can you continually improve them? Find out in our blog posts below.

Blogs about Landing Pages

blog
How Hot is Your Marketing Strategy? – A Guide to Heatmap Tools
There are a multitude of tools, both free and paid, that marketers and business owners can utilise to give insight into data trends on their website. However, analysing exactly what your users are...
By:
Kate Swanson
On: 21st July 2017
Posted In:
CRO | Landing Pages | Usability
blog
Customer Renewals Reminder
Do you offer services which require subscriptions or contracts? The internet offers many different - and effective - ways to remind your customers to renew their contracts with you when they are due to expire. Here are a few ideas.
By:
Sam Rose
On: 31st March 2017
Posted In:
CRO | Landing Pages | Email Marketing
blog
Minion in shopping trolley
What it is that makes a customer go back to a company to make a second (or third, or fourth) purchase? Here are 25 ideas for how your online business can generate repeat custom.
By:
Sam Rose
On: 11th February 2016
Posted In:
PPC | Social Media | Website Content | CRO | Landing Pages | Call tracking | Usability
blog
Colouring Pencils
Colour blindness is a colour deficiency that affects 1 in 12 men, and 1 in 200 women in the world. In Britain, this means that there are 2.7 million colour blind people that see the world in a very different way. That’s a massive potential audience from a marketing perspective, so we need to make sure we’re accommodating their visual needs.
By:
Jess Lee
On: 17th July 2015
Posted In:
Social Media | Facebook | Website Content | Blogging | Content Marketing | Links | Websites | User Generated Content | Landing Pages | Usability
blog
How The Big Retailers Are Tackling Christmas On Their Websites
Last month Lorna provided twelve easy steps to get the most from your PPC campaigns this Christmas. Step three of her post was to make sure your website and landing pages are updated for Christmas, so following on from this we have decided to look at some of the ways the big retailers are tackling Christmas on their websites.
By:
Claire Richardson
On: 7th December 2012
Posted In:
Websites | CRO | Landing Pages | Usability
blog
12 Easy Steps to Get the Most from Your PPC Campaigns this Christmas
Christmas is the biggest time of year for many online businesses. If one of your main sales driving factors is PPC you need to make sure your campaigns are in good shape! We’ve broken the task of Christmas PPC preparation into manageable chunks and each working day, for 12 days before the start of December, we’ll suggest what you can do to optimise your PPC campaigns.
By:
Lorna Wills
On: 14th November 2012
Posted In:
PPC | Google AdWords | Microsoft Bing | Yahoo! | CRO | Landing Pages | Analytics | Mobile Marketing
blog
Landing Page Optimisation
The results of an online marketing campaign are greatly influenced by the quality, design and content of landing pages. A great set of carefully chosen PPC keywords and well optimised ad text will only get you so far. If your website landing pages do not meet your visitors’ expectations for one reason or another, your campaign will most certainly suffer.
By:
Lorna Wills
On: 26th October 2012
Posted In:
PPC | CRO | Landing Pages | Usability | Analytics | Bounce Rate
blog
Optimising PPC Campaigns For Mobile
The release of the iPhone 5 and the growing smart phone penetration worldwide means that if ever there was a time to optimise your PPC campaigns for mobile - it’s now! According to Google, 49% of smart phone owners search on their smart phone every day so you should really make sure your campaigns are optimised for mobile so you can display ads to these searchers.
By:
Claire Richardson
On: 14th September 2012
Posted In:
PPC | Google AdWords | Microsoft Bing | Yahoo! | CRO | Landing Pages | Mobile Marketing
blog
Five PPC Landing Page Mistakes
The landing pages used in your PPC campaigns play a pivotal part in whether your marketing efforts are successful or not. Having the right keywords and fantastic ad text will be rendered useless if your landing page does not hit the mark. Instead, a poor landing page will see people making their way to the back button and you’ll be left without the sale. Avoid making any of the following five mistakes to get the most from your PPC landing page.
By:
Lorna Wills
On: 13th July 2012
Posted In:
PPC | CRO | Landing Pages

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