Google AdWords Blog Posts

We are Google Premier Partners with extensive experience in Google AdWords. Find out how Google AdWords could help your business with our latest blog posts below.

Blogs about Google AdWords

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Comparison Shopping Service: Why use a CSS Partner?
In the UK, with 82% of ad spend and 87.9% of all clicks on Google Ads coming through shopping campaigns, maximising both ad exposure and the ROI of shopping campaigns has never been more important to retailers. With the introduction of Comparison Shopping Services, the shopping ad landscape has become more balanced, allowing others to eat into Google’s monopoly.
By:
Eddy Hyde
On: 11th October 2019
Posted In:
Google AdWords
blog
How To Improve Ecommerce PPC Targeting
In the second of a two-part series, we’ll run through four scenarios of PPC account setups, and how you could tailor your targeting settings to improve performance for your ecommerce PPC account.
By:
Jason Martin
On: 6th September 2019
Posted In:
PPC | Google AdWords | Microsoft Bing
blog
How To Improve Your PPC Campaign Targeting
In the first of a two-part series, I’ll run you through four scenarios of PPC account setups, and how you could tailor your targeting settings to improve performance for your lead generation PPC account.
By:
Jason Martin
On: 30th August 2019
Posted In:
PPC | Google AdWords | Microsoft Bing
blog
Image Target Score
If you are a PPC executive you will always find new features in the Google Ads interface to keep you busy - whether it’s testing new bid strategies, creating different ad types or finding new keywords through search queries. Sometimes it seems too easy to lose focus on what’s important for your goals.
By:
Michal Ciszewski
On: 16th August 2019
Posted In:
Google AdWords
blog
Keywords Letters
Keywords are the basis of all search campaigns. Without them you will not be able to launch new campaigns. In this article we will look at different ways for retailers to find keywords for the website.
By:
Michal Ciszewski
On: 24th May 2019
Posted In:
Google AdWords
blog
Could Google Introduce Paid Ads to Voice Assistant Search Results?
Voice assistant technology has over time become weaved into the devices we use every day. From requesting simple mobile functions like calling a friend, to more detailed internet searches, the prevalence of voice assistants has become an integral feature for almost all mobiles, tablets, laptops and most recently, speakers.
By:
Joel Course
On: 21st February 2019
Posted In:
Google AdWords
blog
Google Logo
Dynamic Search Ads have been available in Google Ads for years, but renewed emphasis in Google’s algorithms and smart bidding strategies has brought them back to the forefront of PPC strategies. To...
By:
Jason Martin
On: 7th February 2019
Posted In:
Google AdWords | Microsoft Bing | PPC
blog
Choosing the Right Automated Bidding Strategy for Your Business
Whether you are at home, at work or on the move, rapid changes in the digital world are playing a growing role in our everyday lives. From speech recognition to AI assistants like Google Assistant...
By:
Elise Godfrey
On: 31st January 2019
Posted In:
PPC | Google AdWords
blog
Boost Your PPC Campaign Performance Using Promotion Extensions
With Black Friday here, Cyber Monday approaching and the build up to Christmas on our doorstep, ensuring the best deals are seen by potential customers is key to the success of many ecommerce...
By:
Elise Godfrey
On: 23rd November 2018
Posted In:
Google AdWords

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