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Blog Posts About : User Generated Content

Quality Control

New Verified Google Customer Reviews

Google recently announced Google Customer Reviews, a new way for ecommerce businesses to collect reviews that are truly valuable. Through this system, only people who have made a purchase on your website are able to leave a review. Read More...

Feedback Welcome - Lessons In Conducting Market Research

The Apprentice: Lessons In Conducting Market Research

The Apprentice is back on our screens, and the eighteen candidates have already given us plenty of lessons in what not to do if you have just two days to create a successful business with several complete strangers. Read More...

Black Cat

How does Friday 13th affect marketing?

For the superstitious amongst us, Friday 13th is a day that’s bound to bring bad luck.  Although the origin of this is a little unclear, it’s become a recognised date in the calendar. Read More...

Remarketing and Flowers SilverDisc

Why do men buy flowers?

So the first thing that springs to mind for those more cynical folk among us is ‘an apology’… but what if he’s a genuinely nice bloke? Read More...

Colouring Pencils

The Only Thing That Should Be Separated By Colour Is Laundry

Colour blindness is a colour deficiency that affects 1 in 12 men, and 1 in 200 women in the world. In Britain, this means that there are 2.7 million colour blind people that see the world in a very different way. That’s a massive potential audience from a marketing perspective, so we need to make sure we’re accommodating their visual needs. Read More...

Neanderthal

The Hunt for Good Marketing

A colleague of mine recently sent out an email to the team showing the importance of video in online marketing, and how it dramatically increases the amount of time people spend on that particular website. This started me thinking, and unsurprisingly it takes me back to my training in Biological Anthropology. Read More...

An Altruistic Side to Marketing

So I’m in the market to rehome a dog (I’m sure the online world will be fully informed when I actually adopt!). And so I spent the weekend looking around a dog’s shelter: puppies, older dogs, Terriers, Grey Hounds, Labradors... you name it, they had one. And it really got me thinking about the power of marketing. Read More...

Putting people into boxes – a brief lesson in demographics

Most of us in the marketing world are familiar with the concept of targeting a specific audience to try and maximise the returns of our marketing campaign. Just as broader keywords tend to result in fewer conversions, should we not be focusing just as heavily on narrowing our demographic options? Humans naturally want to categorise, so why aren’t we capitalising on this fundamental evolutionary human trait? Read More...

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