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Blog Posts About : PPC

What Is PPC Marketing?

Search engines such as Google, Bing and Yahoo allow users to find what they are looking for online. PPC marketing, also known as pay-per-click or cost-per-click marketing, harnesses the searches that take place on search engines to deliver relevant traffic to advertisers’ websites. Read More...

Bing Ads Get Organised

Bing Ads: Get Organised With Labels

Following an extensive beta period for many accounts, 2017 saw the labels tool rolled out to all accounts in Bing Ads and the platform is all the better for it. Read More...

“Hung" Up On Where to Direct Your Digital Marketing Efforts?

“Hung" Up On Where to Direct Your Digital Marketing Efforts?

It’s hard to hide from the current political conversations in the UK today - it’s everywhere. And rightly so, as the future and stability of the UK hangs in the balance with a hung parliament. It’s an interesting time, that’s for sure, but how does this relate to digital marketing for your business? Read More...

Seller Ratings

What are seller ratings, and how do you make the most of them?

If you’re searching on Google chances are that you have seeing stars next to ads or in the organic results - these stars are seller ratings. Seller ratings on AdWords Ads Read More...

Why Attribution Models are Key to Understanding Your Online Traffic

Knowing which channel your customers are converting on can be a useful way to inform other areas of your business strategy, especially budget allocation. However, it is often difficult to get a full picture of a user’s journey, especially if that user has been on a multi touchpoint journey before converting. Read More...

Bing Ads

Bing Ads: How Do Expanded Text Ads Compare With Standard Text Ads?

Whilst much of the focus remains on Google AdWords for PPC, Bing Ads slowly continues to grow in the background. Read More...

SilverDisc’s Top Ten Blog Posts of 2016

SilverDisc’s Top Ten Blog Posts of 2016

Happy New Year! As always we’re kicking off our blog activity by bringing you a round-up of the most popular blog posts on the SilverDisc website from last year! Read on to find out what everyone was reading in 2016: Read More...

Ready for Black Friday and Cyber Monday?

This year Black Friday will be on the 25th November 2016 and Cyber Monday will be on the following Monday, 28th November 2016. Read More...

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