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Blog Posts About : PPC

What Is PPC Marketing?

Search engines such as Google, Bing and Yahoo allow users to find what they are looking for online. PPC marketing, also known as pay-per-click or cost-per-click marketing, harnesses the searches that take place on search engines to deliver relevant traffic to advertisers’ websites. Read More...

Seller Ratings

What are seller ratings, and how do you make the most of them?

If you’re searching on Google chances are that you have seeing stars next to ads or in the organic results - these stars are seller ratings. Seller ratings on AdWords Ads Read More...

Why Attribution Models are Key to Understanding Your Online Traffic

Knowing which channel your customers are converting on can be a useful way to inform other areas of your business strategy, especially budget allocation. However, it is often difficult to get a full picture of a user’s journey, especially if that user has been on a multi touchpoint journey before converting. Read More...

Bing Ads

Bing Ads: How Do Expanded Text Ads Compare With Standard Text Ads?

Whilst much of the focus remains on Google AdWords for PPC, Bing Ads slowly continues to grow in the background. Read More...

SilverDisc’s Top Ten Blog Posts of 2016

SilverDisc’s Top Ten Blog Posts of 2016

Happy New Year! As always we’re kicking off our blog activity by bringing you a round-up of the most popular blog posts on the SilverDisc website from last year! Read on to find out what everyone was reading in 2016: Read More...

Ready for Black Friday and Cyber Monday?

This year Black Friday will be on the 25th November 2016 and Cyber Monday will be on the following Monday, 28th November 2016. Read More...

SilverDisc Awarded Google Premier Partner Status

SilverDisc Awarded Google Premier Partner Status

We are proud to announce that SilverDisc has been awarded Premier Partner status by Google! This specialist status is an upgrade from Google Partner status, and it gives our team access to more training and priority support from Google AdWords for our clients. Read More...

New – Price Extensions For Mobile Text Ads

Google is rolling out price extensions for mobile text ads. Using price information in ads can be very practical as it can help us avoid paying for clicks from visitors who would be not happy with our prices - it can save us money as well as deliver more relevant clicks. Read More...

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