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Blog Posts About : PPC

What is PPC marketing?

What is PPC marketing?

Search engines such as Google, Bing and Yahoo allow users to find what they are looking for online. PPC marketing, also known as pay-per-click or cost-per-click marketing, harnesses the searches that take place on search engines to deliver relevant traffic to advertisers’ websites. Put simply, PPC offers the ability to display your advert at the exact moment that potential customers are searching for your product. Read More...

New – Price Extensions For Mobile Text Ads

Google is rolling out price extensions for mobile text ads. Using price information in ads can be very practical as it can help us avoid paying for clicks from visitors who would be not happy with our prices - it can save us money as well as deliver more relevant clicks. Read More...

Google Expanded Text Ads

Google AdWords Unveils Expanded Text Ads

2016 is proving to be quite the year for Google AdWords. In the final moments of May Google unveiled the new Expanded Text Ads format, which offers significantly more ad space for headlines and descriptions. Read More...

Is Online Advertising Outperforming Traditional Advertising Media?

Is Online Advertising Outperforming Traditional Advertising Media?

Since its inception in the early 90’s, the internet has proved to become an extremely effective platform for businesses to advertise on. Online advertising, also known as internet marketing is comprised of search advertising, display advertising, social media advertising, mobile advertising and more. Read More...

Are You Using Dynamic Search Ads?

If you do not change your website content constantly, dynamic search ads may be an ideal addition to your PPC account. Businesses with content rich websites will see the best results from using Google AdWords’ Dynamic Search Ads. Read More...

Windows 10 Bing

Reach New Heights With Bing Ads

Bing Ads isn’t the small by-product of PPC marketing it was once considered. Here we take a look at six reasons for businesses to utilise Bing Ads in their search marketing approach. Read More...

Minion in shopping trolley

25 Ways To Get Repeat Business Online

What it is that makes a customer go back to a company to make a second (or third, or fourth) purchase? Here are 25 ideas for how your online business can generate repeat custom. Read More...

DeLorean

Online Marketing Methods: Are The Old Ones The Best?

Is there anything at all in the digital marketing world for which we can say the old methods are the best? In an industry that is ever-changing, is there anything that has stood the test of time? Hop into my virtual DeLorean and I’ll take you back in time to investigate. Read More...

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