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Blog Posts About : Microsoft Bing

What Is PPC Marketing?

Search engines such as Google, Bing and Yahoo allow users to find what they are looking for online. PPC marketing, also known as pay-per-click or cost-per-click marketing, harnesses the searches that take place on search engines to deliver relevant traffic to advertisers’ websites. Read More...

Google Machine Learning For PPC Bidding

Smart Bidding With Google AdWords & Bing Ads

Cost per click (CPC) bidding has been the bedrock of Search Engine Marketing for years, with advertisers setting the maximum amount they are willing to pay for a click on their keywords. Read More...

Bing

How To Import AdWords Campaigns Into Bing Ads

If you already use Google AdWords for your PPC efforts and are thinking about branching out to Bing Ads, getting started may be easier than you think. This is because you can import your AdWords campaigns directly into Bing. Read More...

Winter in summer

Summer Digital Marketing Roundup: What Are Your Plans for the Rest of the Year?

You may or may not be happy to hear this, but we’re now closer to Christmas than we are to the beginning of 2017. So here are the top five most popular posts on the SilverDisc blog so far in 2016, which just may give you a little inspiration for how you’ll spend the rest of the year. Read More...

search engine

Who Uses Bing As Their Search Engine?

Nearly a third of PC searches in the US are powered by Bing Network, and the search engine boasts 524 million unique searchers worldwide. So who are these people, why do they choose Bing over Google, and how can advertisers win them over? Read More...

Bing Ads Get Organised

Bing Ads: Get Organised With Labels

Following an extensive beta period for many accounts, 2017 saw the labels tool rolled out to all accounts in Bing Ads and the platform is all the better for it. Read More...

Why Attribution Models are Key to Understanding Your Online Traffic

Knowing which channel your customers are converting on can be a useful way to inform other areas of your business strategy, especially budget allocation. However, it is often difficult to get a full picture of a user’s journey, especially if that user has been on a multi touchpoint journey before converting. Read More...

Bing Ads

Bing Ads: How Do Expanded Text Ads Compare With Standard Text Ads?

Whilst much of the focus remains on Google AdWords for PPC, Bing Ads slowly continues to grow in the background. Read More...

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