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Blog Posts About : Microsoft Bing

What Is PPC Marketing?

Search engines such as Google, Bing and Yahoo allow users to find what they are looking for online. PPC marketing, also known as pay-per-click or cost-per-click marketing, harnesses the searches that take place on search engines to deliver relevant traffic to advertisers’ websites. Read More...

search engine

Who Uses Bing As Their Search Engine?

Nearly a third of PC searches in the US are powered by Bing Network, and the search engine boasts 524 million unique searchers worldwide. So who are these people, why do they choose Bing over Google, and how can advertisers win them over? Read More...

Bing Ads Get Organised

Bing Ads: Get Organised With Labels

Following an extensive beta period for many accounts, 2017 saw the labels tool rolled out to all accounts in Bing Ads and the platform is all the better for it. Read More...

Why Attribution Models are Key to Understanding Your Online Traffic

Knowing which channel your customers are converting on can be a useful way to inform other areas of your business strategy, especially budget allocation. However, it is often difficult to get a full picture of a user’s journey, especially if that user has been on a multi touchpoint journey before converting. Read More...

Bing Ads

Bing Ads: How Do Expanded Text Ads Compare With Standard Text Ads?

Whilst much of the focus remains on Google AdWords for PPC, Bing Ads slowly continues to grow in the background. Read More...

SilverDisc’s Top Ten Blog Posts of 2016

SilverDisc’s Top Ten Blog Posts of 2016

Happy New Year! As always we’re kicking off our blog activity by bringing you a round-up of the most popular blog posts on the SilverDisc website from last year! Read on to find out what everyone was reading in 2016: Read More...

Is Online Advertising Outperforming Traditional Advertising Media?

Is Online Advertising Outperforming Traditional Advertising Media?

Since its inception in the early 90’s, the internet has proved to become an extremely effective platform for businesses to advertise on. Online advertising, also known as internet marketing is comprised of search advertising, display advertising, social media advertising, mobile advertising and more. Read More...

Windows 10 Bing

Reach New Heights With Bing Ads

Bing Ads isn’t the small by-product of PPC marketing it was once considered. Here we take a look at six reasons for businesses to utilise Bing Ads in their search marketing approach. Read More...

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