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Blog Posts About : Google AdWords

What Is PPC Marketing?

Search engines such as Google, Bing and Yahoo allow users to find what they are looking for online. PPC marketing, also known as pay-per-click or cost-per-click marketing, harnesses the searches that take place on search engines to deliver relevant traffic to advertisers’ websites. Read More...

SilverDisc Partners Connect: Retail & Shopping

Retailers - Profit more in 2018!

In just 10 days’ time, we are hosting an exciting and FREE event with Google at our Kettering office.What is it? Read More...

Google Machine Learning For PPC Bidding

Smart Bidding With Google AdWords & Bing Ads

Cost per click (CPC) bidding has been the bedrock of Search Engine Marketing for years, with advertisers setting the maximum amount they are willing to pay for a click on their keywords. Read More...

Data Driven Attribution Modelling

Attribution Modelling – Moving Away From Last Click Attribution

Following Kate’s blog on “Why Attribution Models are Key to Understanding Your Online Traffic”, Google have released a Data-Driven attribution model, which I will explain below, along with a focus on why it’s important to move away from the Last Click attribution model. Read More...

Online Marketing

3 Things I’ve Learnt in My First Two Months of Marketing

Fresh out of University, and wanting to dive into the world of marketing is exciting, but can be a little daunting. Read More...

Seller Ratings

What are seller ratings, and how do you make the most of them?

If you’re searching on Google chances are that you have seeing stars next to ads or in the organic results - these stars are seller ratings. Seller ratings on AdWords Ads Read More...

Why Attribution Models are Key to Understanding Your Online Traffic

Knowing which channel your customers are converting on can be a useful way to inform other areas of your business strategy, especially budget allocation. However, it is often difficult to get a full picture of a user’s journey, especially if that user has been on a multi touchpoint journey before converting. Read More...

SilverDisc’s Top Ten Blog Posts of 2016

SilverDisc’s Top Ten Blog Posts of 2016

Happy New Year! As always we’re kicking off our blog activity by bringing you a round-up of the most popular blog posts on the SilverDisc website from last year! Read on to find out what everyone was reading in 2016: Read More...

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