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The Power of Social Media

The Power of Social Media

This week has been a difficult one for not just the UK, but for many other countries that have been subjected to heartless attacks on innocent people. Read More...

KFC Gets Facebook Fans Talking With Clean Eating Campaign

KFC Gets Facebook Fans Talking With Clean Eating Campaign

KFC’s Facebook fans had to double-check their calendars when the fried chicken chain posted an update worthy of April Fool’s Day. Are they really offering a cauliflower burger, and what are the main 'takeaways' from this that marketers can use for their own campaigns? Read More...

Facebook: Are you listening?

Facebook: Are you listening?

Facebook has recently announced a huge change when it comes to playing videos. In December 2013, Facebook began playing videos automatically on people’s newsfeeds. Read More...

Should companies share their political opinions online?

Should companies share their political opinions online?

There’s no doubt that the world of politics is a tricky subject at the moment, it’s hot in the headlines and everyone seems to have very strong opinions on a variety of arguably controversial topi Read More...

How To Increase Your Average Basket Value and Encourage Impulse Purchases

How To Increase Your Average Basket Value and Encourage Impulse Purchases

This is the story of how I “accidentally” spent £11.96 at Graze.com, and how you could use similar methods to increase online sales. Read More...

EU Referendum

#Brexit or #Bremain – Have You Been Tweeting?

Whether you follow current politics or not, the ‘Leave’ or ‘Remain’ campaigns have really taken over pretty much every media channel – and rightly so, it’s a big decision! Read More...

Is Online Advertising Outperforming Traditional Advertising Media?

Is Online Advertising Outperforming Traditional Advertising Media?

Since its inception in the early 90’s, the internet has proved to become an extremely effective platform for businesses to advertise on. Online advertising, also known as internet marketing is comprised of search advertising, display advertising, social media advertising, mobile advertising and more. Read More...

Planning Your Social Media Strategy

Planning Your Social Media Strategy: April Showers Bring Many Followers

How much time do you spend on social media? I’m referring of course to the amount of time you spend on your company’s social media strategy, rather than how many of those ‘Proper Tasty’ videos you watch on your Facebook news feed. Read More...

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