How to Get an Early Start Preparing Your Christmas Campaigns

Sam's picture
| 13th September 2019

Is it okay to say the C word yet? It is if you’re a marketer planning your Christmas campaigns.

This time last year I was recovering from the first of two major surgeries that would put me out of commission for most of my favourite time of the year. With the Christmas movies and adverts on television making up most of my festive cheer and decorating the tree being a mammoth task equal to running a marathon, naturally I am hoping to be able to make up for it this year. So from a personal and a marketing point of view, it is certainly not too early to talk about Christmas.

Life-threatening events aside, the most wonderful time of the year doesn’t fall into place without a little planning, which is why now is the time to start thinking about how you’re going to market your business over the Christmas season. There is no such thing as being too early or too prepared when it comes to what is the busiest part of the year for many businesses. In fact, the last thing you want to do is leave everything until the last minute – while your competitors leave you in the dust.


Why should you prepare for Christmas early?

Many consumers begin their Christmas shopping early in order to spread the cost at what can be an expensive time of year, so you’ll be doing your business a great favour if you make yourself available to these people as early as possible. (Plus, some of us are just excited about the holiday season and already keen to start our festive purchases.)

Black Friday and Cyber Monday may also be important retail events in your calendar that you may need to prepare for – customers have come to expect great deals on these days. Put together, these retail days and Christmas all mean November and December are busy months. It’s advisable to get a head start now so that when the time comes all you’ll need to do is execute your plan. Starting early also means nothing needs to be rushed – you can take your time and get your marketing strategy just right.


How can you begin preparing for Christmas?

Before you prepare, you need to know what you are preparing for. What do you want to achieve? It’s likely you’ll want sales over Christmas – whether you’re running a restaurant, managing corporate events, or selling toys, clothes, other gifts, holidays, and so on. As with all marketing plans, you need to know what you want before you can get there. So consider who you’re targeting, what products or services you want to push, and what your targets are, such as revenue, bookings or sales.

Once you know what you want, consider how you’re going to get it. Where will you reach your target market, how big is the budget you can use for your Christmas campaign, and what will you need to do differently during this time? Maybe you’ll be stepping up your email marketing efforts, concentrating on paid advertising, or putting some more budget into social media marketing.

Next, what do you need to have in place for this strategy? Think copy, images, ad text, landing pages and so on. What will your angle be; what is the theme of your messaging? The more of this you can get this ready ahead of time, the better. It will be far more beneficial for you to analyse the effectiveness of your campaign when it’s running and decide how you can optimise it, rather than spend this time still scrambling to get your collateral ready for the next phase of your plan.

Speaking of analysing, you should also consider ahead of time how you will measure the success of your campaign and what you’re likely to need to adjust while it’s running. How are you going to monitor it, improve it and learn from it for next year?

Christmastime isn’t business as usual for most companies, and your marketing strategy will need some serious thought if Christmas is a busy time for you. But by breaking it down and really considering what you want to get out of your marketing and how you’re going to achieve it, you can put a plan into action early on, get ahead of your competitors, and improve your chances of achieving success – whatever that may look like for you.

If you would like some help with getting your digital marketing strategy underway ready for Christmas or Black Friday, contact SilverDisc on 01536 316100 or contact us online.

Tagged in

You might also like

Video Content Creation: Should Your Business Be Using IGTV for Marketing?
Video content creation has become increasingly popular on social media and should be seen as a holistic business approach for brands. With this in mind, it’s important that businesses recognise the impact IGTV can have on their target audience and start creating engaging content through this medium.
Megan Watts
On: 21st October 2019
Posted In:
Social Media | Content Marketing
Five Ways to Improve Your Email Open Rates
You could write the best email you’ve ever written, with a compelling call to action, but it’s all wasted if you don’t also put in the effort to increase the likelihood of it being opened. Here are five things you can do to improve your email open rates.
Sam Rose
On: 18th October 2019
Posted In:
Email Marketing
Black Friday Sales
Since Amazon first introduced the British public to Back Friday way back in 2010, November online sales have more than doubled, with many shoppers trying to get ahead of Christmas by buying their presents early or treating themselves. Here's how you can prepare for Black Friday and Cyber Monday.
Mary McGroary
On: 27th September 2019
Posted In:
PPC | Social Media

Why Choose SilverDisc

Track Record Of Success

Continuously getting it right for our clients is of paramount importance and we have some great testimonies to this.


Being Google Premier Partners and Bing Select Partners gives you the assurance that we’re fully trained, that we have demonstrated exceptional account management across a range of client spends and industries, and that our track record will continue.

Thought Leaders

We see where digital marketing is heading and position our clients to meet it. For example, we are so far ahead of the SEO game that we helped Google to write their webmaster guidelines, so you can enjoy SEO success without fear of being penalised.

Ethical & Honest

We have your best interests at heart and we give it to you straight, even if that’s painful to you or us. For example, we won’t spend your money marketing a website when it’s plain to us that the money would be wasted. We look for a win-win-win …


We listen to your individual needs, identify targets and work relentlessly towards meeting them, concentrating on what’s effective.


We exist to unlock the value of technology for business, and we love what we do. We have 25 straight years in digital marketing.

Friendly, Open and Giving

These words are at the core of our values. We build strong partnerships and go out of our way to help solve problems for clients, suppliers and the wider world.

Let's Get Started

Please fill in the form below or give us a call on 01536 316100

Follow SilverDisc