8 Free Tips on How to Use Instagram Stories for Your Business

Elise Godfrey's picture
By
Elise Godfrey
| 4th March 2019
Share
Posted in:

In January, Instagram announced that it now has 500 million daily active users of its Stories feature. This is over double the number of active daily users of its competitor, Snapchat – making Instagram one of the fastest growing social media platforms!

Instagram stories are fun and allow users to easily share their favourite moments with their followers. They are also great for businesses, allowing you to build brand awareness, grow your engagement and following, and drive traffic to your website in a single swipe.

If you haven’t started using Instagram stories for your business yet, now is the perfect time. So, let’s get started!

About Instagram Stories

Instagram stories is a creative feature that lets users capture moments of their lives, whether this be a photo or a video, and share it with their followers. The feature comes with cool filters, sound effects, tags, swipe up links and much more! Although Instagram stories only last for 24 hours and it’s good to be mindful of when you post, you can add these to your highlights which allows you to showcase stories on your profile indefinitely.

The clever design of Instagram stories has us glued to viewing them for longer than we ever intended. You don’t know what’s coming up next, therefore you end up watching stories that you never even knew you wanted to watch. And, it’s much easier to carry on watching than exiting – which is why it’s perfect for businesses!

1. Story telling

One of the most affective ways of promoting your brand is by telling a good old-fashioned story. Simple stories with a beginning, middle and end are the best to active the user’s brain and are the easiest to remember. A great way to promote a business is telling the story behind the brand. Let your customers see behind the scenes by sharing with them a glimpse of the inner workings of your company.

2. Exclusive content

Instagram stories are a great way to share company updates, such as exclusive offers, new product launches and future events. The best way of sharing these with your audience is by adding a personal touch! Make your followers feel special by treating them to insider sneak previews, coupon codes and future event information. This will not only boost brand awareness, but also encourage potential sales.

3. Making use of tags

Using Instagram tags is a great way to reach out to a wider audience to increase your views, followers and brand awareness.

The three main tags you should be using in your stories are:

Hashtags

Including hashtags in your stories is an easy way to increase views from people who are using hashtags to search for relevant content. Therefore, it is important when choosing these to pick specific, targeted hashtags that will help increase your exposure, opposed to using overly populated tags where you are likely to get lost in the crowd. You may also choose to use your own branded hashtags, with the aim that your customers will begin using these. You can encourage customers to use your own branded hashtag for a chance to be featured on your Instagram story.

Location tags

Adding location tags to your Instagram stories will help you get discovered in more searches and show up in a specific location’s story. This can come in handy for businesses that have a physical location and makes it easier for potential customers to find you. However, if your business does not have its own physical location, you could consider using popular locations nearby to ensure you show up in these search results. You can also use location tags when attending events to reach those with shared hobbies and interests.

Mentions

Tagging accounts in your story is a great tool for brands that want to increase engagement and build relationships. Instagram now prompts users to share others’ stories when someone has mentioned them in a post. Therefore, mentioning other brands, influencers or users with a large following opens up opportunity to reach their follower base as well as your own.

4. Keeping posts consistent

With the recent changes to Instagrams algorithms, some businesses have experienced a decrease in engagement. This is where Instagram stories come into play. Regularly posting fresh content to your story means that you are continually engaging with your audience, keeping your business front of mind.

5. Connect with your customers

Instagrammers enjoy taking photos of brands they love and this is a great way to connect with them. Using images from happy customers in your stories will help strengthen relationships and make them feel valued as customers.

6. Increase engagement

Have you ever thought about introducing polls or questions to your story? These are fantastic features for interacting with your audience, receiving customer feedback and making your stories fun! Perhaps you could run a Q&As or find out what content your customers would like to see?

7. Get others involved

Another way to rapidly grow your account is with an Instagram story takeover. This is when you take over another Instagram account for a short period or allow another business or influencer to take over yours! It’s a fun way of grabbing your own audience’s attention, as well as the audience on the account you have taken over. This partnership is designed to be mutually beneficial for both parties and can be a key strategy for audience growth.

8. Swipe up feature

If you are Instagram verified or have reached over 10,000 followers you are able to unlock Instagram’s ‘swipe up’ feature for your stories. This is great for e-commerce businesses and for driving traffic to your website. The swipe up feature allows users to swipe up on a story that contains a URL and be redirected to a landing page of your choice, whether that’s a product page, blog post or a newsletter sign up.

If you would like help with building your brand’s presence on social media, you can contact us online or call us on 01536 316100.

Tagged in

You might also like

blog
SilverDisc's Top 10 Blogs Of 2018
It’s been another busy year for the SilverDisc blog, bringing a variety of topics and insights each month designed to educate and enlighten readers on the benefits of digital marketing. As 2018 draws...
By:
Jason Martin
On: 20th December 2018
Posted In:
PPC | SEO | Social Media | Website Content | CRO
blog
Instagram
On the day that Instagram celebrated reaching one billion users, the company also announced a brand new feature – Instagram TV, or IGTV. IGTV is a new offering from Instagram, enabling users to share longer videos on the social media platform. The new feature is set to rival YouTube and Snapchat.
By:
Sam Rose
On: 22nd June 2018
Posted In:
Social Media
blog
Mark Zuckerberg’s Facebook Data Privacy Hearing
If you’re on Facebook, then I expect you have shown an interest in Mark Zuckerberg’s recent hearing with approximately 40 U.S. senators regarding the breach of data privacy between Facebook, Dr Kogan’s app and Cambridge Analytica.
By:
Jess Lee
On: 19th April 2018
Posted In:
Facebook | Social Media | Security

Why Choose SilverDisc

Track Record Of Success

Continuously getting it right for our clients is of paramount importance and we have some great testimonies to this.

Credibility

Being Google Premier Partners and Bing Select Partners gives you the assurance that we’re fully trained, that we have demonstrated exceptional account management across a range of client spends and industries, and that our track record will continue.

Thought Leaders

We see where digital marketing is heading and position our clients to meet it. For example, we are so far ahead of the SEO game that we helped Google to write their webmaster guidelines, so you can enjoy SEO success without fear of being penalised.

Ethical & Honest

We have your best interests at heart and we give it to you straight, even if that’s painful to you or us. For example, we won’t spend your money marketing a website when it’s plain to us that the money would be wasted. We look for a win-win-win …

Focused

We listen to your individual needs, identify targets and work relentlessly towards meeting them, concentrating on what’s effective.

Driven

We exist to unlock the value of technology for business, and we love what we do. We have 25 straight years in digital marketing.

Friendly, Open and Giving

These words are at the core of our values. We build strong partnerships and go out of our way to help solve problems for clients, suppliers and the wider world.

Let's Get Started

Please fill in the form below or give us a call on 01536 316100

Follow SilverDisc