Understanding Ethical SEO and How It Can Benefit Your Company Website

jess's picture
| 19th January 2018
Posted in:

SEO is a complex subject, especially considering Google likes to keep you on your toes and change things around from time to time with their various algorithm updates. This is where we come in - as Northamptonshire SEO experts who understand SEO ethics, we make it our business to keep up to date with the games Google likes to play.

From updating our client websites to https to avoid a ‘Not Secure’ warning from Google, to ensuring our client websites are fully indexed, it’s our job to ensure that we not only understand SEO, but stay ahead.

When it comes to SEO, there’s three main aspects to consider: Architecture, Links and Content.

Architecture: This refers to the way that a website is built, and ensuring that the website has a framework that is easy for Google to read, such as a sitemap and breadcrumb trails, and that it’s set up for content to be optimised - through appropriate tagging, for example.

Links: I’ve always thought about SEO link-building like a bowling ball on a trampoline. The more links a website site, the heavier the ball on the trampoline. If a website has plenty of quality links, it will have a bigger influence on Google, compared to a smaller, newer site that’s just starting on its SEO journey. This is one of the reasons why SEO takes such a long time. It’s what we call a ‘slow burner’, as it takes time to build a site with plenty of quality backlinks.

Content: Quality, informative content that answers the user’s search query, uses appropriate and researched keywords and perhaps links to a number of interesting and related articles, will not only rank well, but it’s more likely to shared. This helps with the above link building opportunities too.

Ethical SEO

We all understand the term ‘ethics’, but how does this apply to SEO? Ethical SEO simply means understanding the guidelines set by Google and prioritising the ones that will makes the biggest impact to our clients. Gone are the days of keyword stuffing and buying backlinks to your website. Instead, websites that provide quality content and earn valuable links are rewarded with better organic search listings.

If you think about it, it makes perfect sense. Google wants searchers to trust the websites it shows. It wants to create a better user experience, and do this it needs to be confident that websites listed first are reputable and informative.  

If you have any questions with how you can properly implement SEO on your company website, please don’t hesitate to get in touch.

Share This

Tagged in

You might also like

Silverdisc Organic Search Result
Your website’s position in Google’s search results is very important. Ranking in Google is our top priority when it comes to search engine optimisation (SEO), and as SEO experts in Northampton, I think we do a pretty good job.
Jess Lee
On: 8th February 2018
Posted In:
SEO | Google | Search Engines
When Will My Website Rank At The Top of Google?
One of the most common questions we are asked by new clients is “How long will it take to get me to the top of Google?” The top spot in Google’s search results is a coveted seat, but it can take longer to achieve than many people think.
Sam Rose
On: 13th October 2017
Posted In:
SEO | Google
Winter in summer
You may or may not be happy to hear this, but we’re now closer to Christmas than we are to the beginning of 2017. So here are the top five most popular posts on the SilverDisc blog so far in 2016, which just may give you a little inspiration for how you’ll spend the rest of the year.
Sam Rose
On: 28th July 2017
Posted In:
PPC | Microsoft Bing | SEO | Web Design & Development | Security

Why Choose SilverDisc

Track Record Of Success

As a digital marketing agency with a 25-year history, continuously getting it right for our clients is of paramount importance and we have some great references to back this up.


Being Google Premier Partners and Bing Select Partners gives you the assurance that we’re fully trained, that we have demonstrated exceptional account management across a range of client spends and industries, and that our track record will continue.

Thought Leaders

We see where digital marketing is heading and position our clients to meet it. For example, we are so far ahead of the SEO game that we helped Google to write their webmaster guidelines, so you can enjoy SEO success without fear of being penalised.

Ethical & Honest

We have your best interests at heart and we give it to you straight, even if that’s painful to you or us. For example, we won’t spend your money marketing a website when it’s plain to us that the money would be wasted. We look for a win-win-win …


We listen to your individual needs, identify targets and work relentlessly towards meeting them, concentrating on what’s effective.


We exist to unlock the value of technology for business, and we love what we do. We have 25 straight years in digital marketing.

Friendly, Open and Giving

These words are at the core of our values. We build strong partnerships and go out of our way to help solve problems for clients, suppliers and the wider world.

Let's Get Started

Please fill in the form below or give us a call on 01536 316100

Follow SilverDisc