Happy New Year! As always we’re kicking off our blog activity by bringing you a round-up of the most popular blog posts on the SilverDisc website from last year! Let’s find out what everyone was reading in 2017:
10. What Is CEO Fraud, and How Can It Affect You and Your Business?
By Jess, 2nd June 2017
At number ten Jess takes on the topic of CEO fraud, a scam which involves sending someone an email that appears to be from the CEO of the same business in order to trick them into making a bank transfer. Would you fall for it? You’re less likely to if you read our tips!
9. Attribution Modelling – Moving Away From Last Click Attribution
By Eddy, 22nd September 2017
Building on an earlier blog post titled “Why Attribution Models are Key to Understanding Your Online Traffic”, Eddy explains Google’s new Data-Driven attribution model and how it can give you a better understanding of the channels that are driving your conversions.
8. How To Import AdWords Campaigns Into Bing Ads
By Sam, 18th August 2017
If you’ve already got AdWords running and you’re looking to set up some campaigns in Bing Ads too, take a look at my blog post from the summer – it tells you how to import campaigns from AdWords into Bing Ads so you can get started more quickly.
7. KFC Gets Facebook Fans Talking With Clean Eating Campaign
By Sam, 24th February 2017
In February, KFC ran a campaign poking fun at the clean eating trend, depicting a burger made from chicken, kale, yoghurt, ice cube relish and a cauliflower bun. Have another look and find out what marketers can learn from this humorous campaign.
6. Keep On Top Of Your To-Do List With Todoist
By Sam, 29th June 2017
In the first half of 2017 I discovered Todoist, a tool to help you keep track of your tasks and manage projects. Find out what it is and how to use it – it could turn out to be your new favourite app.
5. Smart Bidding With Google AdWords & Bing Ads
By Jason, 6th October 2017
What is the difference between manual CPC bidding, Enhanced CPC and Target CPA Bidding? Jason explains how you can use each one to improve your AdWords and Bing Ads campaigns.
4. Bing Ads: How Do Expanded Text Ads Compare With Standard Text Ads?
By Jason, 3rd March 2017
Following AdWords’ lead, Bing Ads introduced Expanded Text Ads earlier this year – and Jason introduced them to everyone in his blog post.
3. Who Uses Bing As Their Search Engine?
By Sam, 14th July 2017
I posed this question in the summer, explaining who Bing’s audience is, why advertisers should use Bing Ads for their PPC, and how to tell whether it is right for your business.
2. Bing Ads: Get Organised With Labels
By Jason, 16th June 2017
Our Bing Ads blog posts proved popular in 2017, with this one being the second most popular post of the year. This time Jason gave us a run-down of labels and how you can use them to organise your campaigns, ad groups, keywords and ads.
1. Create Great Video Content With Lumen5
By Sam, 22nd June 2017
The most popular blog post last year was my introduction to new video creation website Lumen5. Here I give an example of a video I made using the tool, and explain how you can easily create something similar.