3 Things I’ve Learnt in My First Two Months of Marketing

Elise Godfrey's picture
| 8th September 2017
Share

Fresh out of University, and wanting to dive into the world of marketing is exciting, but can be a little daunting. Fortunately it only took a short while to start my dream career, with a company that specializes in digital marketing.

Since finishing my degree and entering the working world, I realised there is a whole new language to learn with marketing – there are terms for everything! With the support from the team, I feel I am picking this up well.

I want to share three examples of what I have learnt so far from working at Silverdisc.

 

 1.       Using AdWords

Google AdWords was not something I was familiar with at university. In fact I had never used it before. Since joining SilverDisc, I have learnt how important AdWords is as a pay-per-click platform, for marketers to carry out successful digital marketing. AdWords works as Google’s online advertising service, allowing businesses to display their ads and only pay when someone clicks their ad. Advertisers can use keywords, which are words or phrases that describe their product or service. Selecting relevant keywords for ad campaigns helps advertisers target only potential customers interested in their product or service. Although there is so much information to learn and take in when using AdWords, becoming familiar with the interface is great practice for everyday work and certification. Regularly viewing, and using the platform on a daily basis, along with their fundamentals guide, has brought me one step closer to becoming a certified AdWords user.

 2.       Keeping up to date with the latest marketing news

It is very important to keep up to date with the latest trends, strategies, approaches and technological advances. Also keeping a close eye on your competition is key, so you can stay ahead!

How do I do this?  

Using networking sites including LinkedIn, Facebook, Google+ and Twitter is an excellent way to follow marketing experts, influencers and news. You can also receive Google Alerts specific to your topic of interest, whether this is blogging, social media, content writing or anything else of relevance.

 3.       Using Mailchimp

Since working for SilverDisc I have learnt how to use Mailchimp to create, manage and distribute email newsletters. As a novice, this is a very user-friendly tool that guides you towards a professional end result. It has a simple to follow layout, as well as lots of useful features for email marketing. Some of the features I find useful are the ability to schedule emails in advance, segment your lists for your target audience and track the number of clicks and opens received. It is also vital before sending any newsletter, that you send it to yourself beforehand for testing. This gives you a chance to rectify any mistakes and test any links to ensure you are directing customers to the right webpage.

Although there is still a lot to learn, I have enjoyed my journey so far and I am looking forward to continuing this journey with SilverDisc.

Tagged in

You might also like

blog
How To Make PP Marketing Work For Ecommerce
When it comes to ecommerce, PPC marketing (and Google Ads in particular) is an ideal way to get your products in front of the right customer base to grow online sales. There are a number of paid...
By:
Mary McGroary
On: 9th November 2018
Posted In:
PPC
blog
Black Friday PPC
Black Friday is now a mere four weeks away and with £1.39bn (an increase of +11.7% on 2016) being spent in the UK online over the weekend last year there is a lot of business to play for. Online...
By:
Kate Swanson
On: 26th October 2018
Posted In:
Google AdWords
blog
Google Ads Experience
As of last week, 4 th October 2018 to be precise, Google officially retired the traditional Google AdWords Interface. The new Google Ads experience became the only way to manage Google Ads accounts...
By:
Jason Martin
On: 9th October 2018
Posted In:
Google AdWords | PPC

Why Choose SilverDisc

Track Record Of Success

As a digital marketing agency with a 25-year history, continuously getting it right for our clients is of paramount importance and we have some great references to back this up.

Credibility

Being Google Premier Partners and Bing Select Partners gives you the assurance that we’re fully trained, that we have demonstrated exceptional account management across a range of client spends and industries, and that our track record will continue.

Thought Leaders

We see where digital marketing is heading and position our clients to meet it. For example, we are so far ahead of the SEO game that we helped Google to write their webmaster guidelines, so you can enjoy SEO success without fear of being penalised.

Ethical & Honest

We have your best interests at heart and we give it to you straight, even if that’s painful to you or us. For example, we won’t spend your money marketing a website when it’s plain to us that the money would be wasted. We look for a win-win-win …

Focused

We listen to your individual needs, identify targets and work relentlessly towards meeting them, concentrating on what’s effective.

Driven

We exist to unlock the value of technology for business, and we love what we do. We have 25 straight years in digital marketing.

Friendly, Open and Giving

These words are at the core of our values. We build strong partnerships and go out of our way to help solve problems for clients, suppliers and the wider world.

Let's Get Started

Please fill in the form below or give us a call on 01536 316100

Follow SilverDisc