SilverDisc Blog

7th July 2017

What colour are you?

Being able to communicate in business is essential. It’s important to understand how you communicate with other people to ensure you get the most out of yourself and others. In business, the ability to communication effectively can make the difference between high productivity and success, and a disgruntled workforce and failure. It’s important to understand an individual’s strengths, potential weaknesses and how to get the best out of your team.

The team at SilverDisc has recently undertaken the below iMA questionnaire – a set of 10 questions that determines your characteristics and gives you a colour. You can be a red, yellow, green or blue – with each colour displaying key personality traits. 

“This short questionnaire will take only a couple of minutes to complete. You will be given valuable insight about yourself and introduced to an exciting new universal language called iMA that is designed to increase your success by maximising your Connectivity.”

The test itself asks you to choose between two opposing statements, with you choosing the statement that best identifies your character.

You have to choose between statements including these:

a)I find it easy to share and discuss personal feelings with others.

b)I prefer to keep personal feelings private, sharing them only when necessary.


a)I prefer getting tasks completed before socialising with others.

b)I prefer to socialise with others before getting tasks started.


a)Others are more likely to describe me as less competitive.

b)Others are more likely to describe me as more competitive.

But what do each of the colours mean?

Mellow yellows? Not quite!

Yellows are typically emotional and assertive, and therefore not mellow yellows! They’re right-brained thinkers that are assertive, fast paced, and spontaneous. They love interaction with people and the dynamics within a group, and are known for being chatty, expressive and fun loving. They’re warm and charismatic people who love an audience and thrive on being where the action is. They prefer groups and generating fresh ideas. They much prefer variety and dislike repetition and routine. The always try to add a light touch to stressful situation, disliking negativity and being alone.

Feeling blue?

Blues are right-brained thinkers, and they’re known for being non-assertive. They enjoy a slower relaxed pace, preferring close, personal, in-depth relationships. They’re typically deep thinkers, loyal employees who are approachable, patient and considerate. They prefer a lack of conflict, and dislike change and insensitive people. They’re easy-going, organised, easy to get along with people who are personable, trustworthy, likeable, loyal and reliable. They often have a strong network of supporting friends, and they are dependable and considered a calming influence.

Are you seeing red?

Reds are assertive, left-brained thinkers, who enjoy working at a fast pace.  They want to achieve results and are goal-setting go getters. They thrive when they’re in charge of people and situations, and they’re cool, independent and competitive. Reds are excellent problem solvers who like to work hard, overcoming obstacles and thriving on crisis and controversy. They have a no-nonsense and practical approach to problems, with a killer instinct to beat the odds. They typically dislike small talk, delays and time wasters, always wanting to get things done.

What does it mean to be green?

Greens are left brained thinkers who are non-assertive and methodical. They enjoy accuracy and being correct, and are known for being efficient, persistent and patient. Greens are courteous and thorough, detail oriented and neat and tidy. They prefer content rather than style and like to work alone and focus on facts. They are precise, credible and courteous problem solvers with high expectations. They dislike too fast of a pace and impulsive decisions as well as disorganised and illogical people. They are independent, good listeners who are in control of their emotions.

How colourful is the team at SilverDisc?

We have a brilliantly colourful team at SilverDisc with management positions filled with red, green,blue and yellow individuals! As far as the rest of us go, we’re just as varied. I work closely with another yellow, a green, a blue and a red – and I think it’s fair to say that we already knew each other well enough to understand each other’s strengths and weaknesses.

But what the iMA colour test has done is broken it down simply and logically – putting our colours down in black and white so to speak. Having a better understanding of your work colleagues can only be a positive for both staff productivity and the business as a whole.

All in all, it’s been great predicting each other’s colours, and on the most part, getting it spot on! So, we’d recommend giving it a go to further develop the communication within your business. And if you’re looking for a digital marketing agency that takes the time to understand it’s employees, then you’re in the right place!

Free eBook For Online Retailers

Download our Navigating the Biggest Challenges for Online Retailers eBook now for insights into AI and Machine Learning, Personalisation, Automation, Voice Search, Big Data and more.

Download eBook

Like What You've Read?

Subscribe to our monthly newsletter to receive our latest blog posts and our take on the latest online marketing news