New LinkedIn Remarketing Capabilities

jess's picture
| 4th May 2017
Share
Posted in:

Choosing the right platform on which to advertise can be a difficult decision to make. It will depend on your business type, your goals and your budget. If you’re looking to drive traffic to your website, you might choose the search network on Google or Bing. If you’re looking to boost engagement with your brand, you might turn to social media and opt for Facebook or Instagram. Perhaps you want to improve your brand awareness? For this you might choose a mixture of social media platforms, as well as the display network on Google. But what if your business isn’t a lifestyle brand and offers a specialist service to other businesses?

This is where LinkedIn comes into play. Although LinkedIn advertising is more expensive than advertising on other social media sites, and more expensive than running a campaign on Google, it offers a unique platform that’s especially valuable for B2B businesses.

LinkedIn already has a complex targeting strategy where you can create a highly-tailored audience for your ads, but they have now gone one step further, introducing a feature they have called ‘Matched Audiences’.

They describe this as:

A set of targeting capabilities that give you the unique ability to combine LinkedIn’s powerful professional data with your own first-party data.

It allows you to retarget your website visitors, upload a list of accounts or email contacts to target with your LinkedIn ads.

It’s best explained in the following video:

 

But why remarket?

Remarketing offers the opportunity to drive visitors that are already involved in a conversion process back into a sales scenario. To cut a long story short, it reminds people who have already shown an interest in your company that you are still there, encouraging them to convert.

For more general information on what LinkedIn advertising can do for your business, you can read our blog: LinkedIn Marketing for Business

If you need help organizing your next LinkedIn advertising campaign, then please get in touch.

Tagged in

You might also like

blog
Instagram
On the day that Instagram celebrated reaching one billion users, the company also announced a brand new feature – Instagram TV, or IGTV. IGTV is a new offering from Instagram, enabling users to share longer videos on the social media platform. The new feature is set to rival YouTube and Snapchat.
By:
Sam Rose
On: 22nd June 2018
Posted In:
Social Media
blog
Mark Zuckerberg’s Facebook Data Privacy Hearing
If you’re on Facebook, then I expect you have shown an interest in Mark Zuckerberg’s recent hearing with approximately 40 U.S. senators regarding the breach of data privacy between Facebook, Dr Kogan’s app and Cambridge Analytica.
By:
Jess Lee
On: 19th April 2018
Posted In:
Facebook | Social Media | Security
blog
Silverdisc Edited Jason Vero
Last week saw the rise in popularity of social media app Vero , which has become the most downloaded app in eighteen countries. But what is it, should you sign up right now, and does your business...
By:
Sam Rose
On: 2nd March 2018
Posted In:
Social Media

Why Choose SilverDisc

Track Record Of Success

As a digital marketing agency with a 25-year history, continuously getting it right for our clients is of paramount importance and we have some great references to back this up.

Credibility

Being Google Premier Partners and Bing Select Partners gives you the assurance that we’re fully trained, that we have demonstrated exceptional account management across a range of client spends and industries, and that our track record will continue.

Thought Leaders

We see where digital marketing is heading and position our clients to meet it. For example, we are so far ahead of the SEO game that we helped Google to write their webmaster guidelines, so you can enjoy SEO success without fear of being penalised.

Ethical & Honest

We have your best interests at heart and we give it to you straight, even if that’s painful to you or us. For example, we won’t spend your money marketing a website when it’s plain to us that the money would be wasted. We look for a win-win-win …

Focused

We listen to your individual needs, identify targets and work relentlessly towards meeting them, concentrating on what’s effective.

Driven

We exist to unlock the value of technology for business, and we love what we do. We have 25 straight years in digital marketing.

Friendly, Open and Giving

These words are at the core of our values. We build strong partnerships and go out of our way to help solve problems for clients, suppliers and the wider world.

Let's Get Started

Please fill in the form below or give us a call on 01536 316100

Follow SilverDisc