SilverDisc Blog

11th November 2016

Have You Begun Your Christmas Marketing Campaign?

It’s that time of year again – just 44 days to go!

Impressively, the release of the John Lewis advert now signifies the start of the Christmas countdown. That deserves a massive well done to their marketing team! As expected, this year’s advert didn’t disappoint, featuring Buster the Boxer and his love for jumping.

But what about the other high profile retailers? Last year Sainsbury’s told the story of Mog the cat and was a close contender to John Lewis in terms of popularity. However, this year we have a couple of new retailers in the mix.

Aldi and their heart-warming story of Kevin the carrot.

Aldi has created a heart-warming story of Kevin the carrot.

With another stroke of genius, they have added the following video to their Christmas campaign. It cleverly acknowledges John Lewis, knowing that it’s not a direct competitor, and in doing so not only pays homage to the retail giant, but joins in with the hype of the general public. For that reason, Kevin wins my vote for this year’s Christmas advert:

Burberry tells their story

Burberry goes a step further than a traditional advert with dramatic contribution to the Christmas marketing scene that appears to be more of a short feature film that a festive promotion. This theatrical compilation dramatizes the history of the iconic brand, and has had viewers calling for a full-length feature film.

My personal favourite

However, my all-time favourite remains to be Sainsbury’s 2014 Christmas campaign, which was made in partnership with The Royal British Legion and inspired by real events from 100 years ago. It makes me cry every single time. I’m still waiting for their contribution for this year – will it beat Kevin the carrot?

So, what makes a great Christmas marketing campaign?

These retailers seem to have got the recipe just right when it comes to Christmas marketing, making their releases much anticipated. Whilst it’s difficult to know exactly what makes people tick, the below would certainly push you in the right direction:

  • A clear, relatable message
  • A strong link to your brand
  • High quality graphics / images / videos
  • Strong links with social media, including campaign specific hashtags
  • Perhaps even a sense of humour

All that aside, the team at SilverDisc wishes you all a very Merry Christmas, albeit a little early! And as ever, if you need any help with your Christmas marketing, or marketing in general, please get in touch!

 

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