5th April 2013
Easter Digital Marketing Roundup
Have you missed out on the latest updates from the world of social media, mobile or pay-per-click advertising from the Easter period? You’re in luck – we’ve kept our ears to the ground for you!
Social Media News
Facebook Update Cover Image Guidelines
When Facebook launched their new “timeline” for brand pages (back in March 2012) there were some fairly strict rules accompanying the cover photo function. Users were forbidden from including the following:
- Price or purchase information, such as “40 percent off,” or, “Download it on socialmusic.com.”
- Contact information such as a website address, email, mailing address, or information that should go in your page’s “about” section.
- References to Facebook features or actions, such as like or share, or an arrow pointing from the cover photo to any of these features.
- Calls to action, such as “get it now” or “tell your friends.”
Advertisers hoping to get the most out of their cover photo space will be pleased to hear that Facebook have recently relaxed their cover photo guidelines considerably, replacing the previous bullet points with the following rules:
Cover photos can't be deceptive, misleading, infringe on anyone else's copyright or be in violation of the Pages Terms. You may not encourage people to upload your cover photo to their personal timelines.
Cover photos must be at least 399 pixels wide and may not include images with more than 20% text.
The less stringent guidelines mean that we are now free to add our URL, special offers and other information to our page’s cover photos - just as long as the text doesn’t take up more than 20% of the image.
Google+ Make Improvements
Google+ recently announced some profile page improvements, supposedly in line with the feedback they have received from users. Profile pages now offer:
- A tab for the user’s local reviews
- More intuitive ways to edit your “about me” information
- Very, very big cover photos!
YouTube Reach 1 Billion Users per Month
On March 21st YouTube released the news that it attracts 1 billion unique users every month – that’s nearly one out of every two people on the internet. YouTube thank “Generation C” for their growth, a term they have used to describe the young adult demographic that use their smartphones as a “complementary activity to their lives” - while they commute to work or school, wait for a friend or sit through television adverts. They also have Psy to thank – the man whose popular Gangnam Style video is the most viewed on YouTube.
Facebook Launch Android App
Facebook have just launched “Home”, a brand new mobile app that will allow Android users to transform their smartphone’s lock screen into a version of their Facebook news feed. In Mark Zuckerberg’s words, "You're going to be able to turn your Android phone into a great social device. Our phones today are designed around apps, not people. We want to flip that around." Home will be available on Google Play from April 14th. The HTC First, a new Android phone coming “pre-loaded" and “optimised” with Facebook Home, will be released on the same day.
Yahoo Buy Summly for $30 Billion
Yahoo have acquired Summly, a company founded 17 year old Nick D’Aloisio, for $30 million last month. Summly is an iPhone app that aggregates and formats articles from various new publishers into a summarised version of the content. The app as it stands now will cease operation, and the technology powering it will “come to life” through Yahoo’s mobile products soon.
Google Disapprove Phone Numbers in Ad Text
Starting from this month, AdWords ads with phone numbers in text will be disapproved. Advertisers who want to display a number in their ad will be required to use AdWords’ call extensions - a feature that allows advertisers to include a phone number in desktop ads and a “click to call” button in their mobile ads.