Matt Cutts Interviewed on Site Architecture

Alan's picture
| 17th March 2010

Matt Cutts has given a very useful interview with Eric Enge, which rounds up a lot of information architecture and technical architecture issues. There's nothing really new here, but it's good to get all this info into one place and to see it confirmed by Matt. Topics covered:

  • crawl budget/indexation cap - the use of Pagerank and host load to control crawl depth and frequency
  • the effect of duplicate content on Pagerank
  • session IDs and affiliate IDs in links/URLs
  • faceted navigation - good to see Matt confirming that the advice I gave at SES London, and will be giving next week at SMX Munich, is all correct.
  • Different ideas for use of the rel=canonical tag
  • 301 redirects and how they differ from 302 redirects
  • Google Webmaster Tools (WMT) ignore parameters
  • Pagerank Sculpting and its effectiveness in the modern world
  • Javascript, IFRAME and PDF handling
  • Paid links and nofollow

Overall, the article strongly reinforces the fact that a successful site architecture is essential to SEO success.

You might also like

Would Your Business Benefit Most From PPC or SEO?
Creating the best marketing strategy for reaching your goals means taking a step back, looking at the bigger picture, and finding out which marketing avenues are most likely to work for you. Here are five points to consider when deciding whether PPC or SEO is right for your business.
Sam Rose
On: 26th July 2019
Posted In:
SEO Best Practices for Retail Product Pages
For online retailers, perhaps the most important pages of a website are the product pages. Here I’ll go through some ideas for improving SEO on your product pages, product listing pages, and on-site search results pages.
Sam Rose
On: 17th May 2019
Posted In:
How to Align Your SEO Content with User Intent
When was the last time you reviewed your content in terms of user intent? We’re going to take a look at why you should consider the intent and buying stage of your audience when creating content, and how you can make sure each of your website pages is attracting users at different stages of the marketing funnel.
Sam Rose
On: 8th March 2019
Posted In:

Why Choose SilverDisc

Track Record Of Success

Continuously getting it right for our clients is of paramount importance and we have some great testimonies to this.


Being Google Premier Partners and Bing Select Partners gives you the assurance that we’re fully trained, that we have demonstrated exceptional account management across a range of client spends and industries, and that our track record will continue.

Thought Leaders

We see where digital marketing is heading and position our clients to meet it. For example, we are so far ahead of the SEO game that we helped Google to write their webmaster guidelines, so you can enjoy SEO success without fear of being penalised.

Ethical & Honest

We have your best interests at heart and we give it to you straight, even if that’s painful to you or us. For example, we won’t spend your money marketing a website when it’s plain to us that the money would be wasted. We look for a win-win-win …


We listen to your individual needs, identify targets and work relentlessly towards meeting them, concentrating on what’s effective.


We exist to unlock the value of technology for business, and we love what we do. We have 25 straight years in digital marketing.

Friendly, Open and Giving

These words are at the core of our values. We build strong partnerships and go out of our way to help solve problems for clients, suppliers and the wider world.

Let's Get Started

Please fill in the form below or give us a call on 01536 316100

Follow SilverDisc