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SilverDisc Blog

Welcome to the SilverDisc blog.

Content Calendar

How To Align Your Blog, Social Media and More With A Content Calendar

In our previous blog post “How To Write Regular Blog Posts and Stay Organised”, we talked about how you can use a content calendar to plan your content. Today we’re going to take a closer look at the role a content calendar can play in your marketing strategy. Read More...

When Will My Website Rank At The Top of Google?

When Will My Website Rank At The Top of Google?

One of the most common questions we are asked by new clients is “How long will it take to get me to the top of Google?” The top spot in Google’s search results is a coveted seat, but it can take longer to achieve than many people think. Read More...

Google Machine Learning For PPC Bidding

Smart Bidding With Google AdWords & Bing Ads

Cost per click (CPC) bidding has been the bedrock of Search Engine Marketing for years, with advertisers setting the maximum amount they are willing to pay for a click on their keywords. Read More...

Twitter Trials 280 Character Limit

Twitter Trials 280 Character Limit

Picture this: You compose a tweet, watching the character counter go down as you type. Your message gets longer, the character counter goes to zero, then into minus figures. Read More...

Data Driven Attribution Modelling

Attribution Modelling – Moving Away From Last Click Attribution

Following Kate’s blog on “Why Attribution Models are Key to Understanding Your Online Traffic”, Google have released a Data-Driven attribution model, which I will explain below, along with a focus on why it’s important to move away from the Last Click attribution model. Read More...

Online Security

Why You Should Move Your Website To HTTPS

Did you know that from October, Google Chrome will begin showing a security warning to users when they enter information into websites that don’t have an SSL certificate? Read More...

Day Planner

How To Write Regular Blog Posts and Stay Organised

Writing new blog content for your website is an important job, but it can also be time consuming. It isn’t just writing the content takes time, but uploading it, promoting it, and even trying to decide what to write about, all take up valuable minutes. And with so much work to be done with your website, your marketing, and running your business, every one of those minutes counts. Read More...

How to adapt your blogs for Google’s Featured Snippets and stay ahead of the competition with ‘The Perfect Blog’.

How to adapt your blogs for Google’s Featured Snippets and stay ahead of the competition with ‘The Perfect Blog’.

It’s been a little while since we last spoke about featured snippets, and whilst it’s great to aim for a service page to be listed as a featured snippet, there’s a lot you can do with blogging to tailor your content to answer specific questions your target audience might be asking on Google. Read More...

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