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SilverDisc Articles

As leaders in the field of Search Marketing we have, over the years, contributed to the growing literature on the subject. With over 20 years' experience in search marketing, we offer an unparalleled service.

The self-referencing frameset is a technique designed to allow frames to be used for branding, navigation and content, and to overcome the problems of hyperlinking, reduced link popularity, bookmarking and determination of location that frames present to Webmasters and Web users.
A wide range of techniques may be used to solve search marketing challenges. Some of these techniques have been variously labelled as "spam", "black hat" and "unethical". This article proposes that some search marketing techniques are, in and of themselves, illegal.
Article by SilverDisc's Alan Perkins following his appearance at the Black Hat, White Hat and Lots of Gray session at Chicago SES in December 2004.
I was privileged to be a speaker on the "Black Hat, White Hat & Lots of Gray" panel at the recent Chicago Search Engine Strategies Conference. The idea of the session was for so-called SEO "White Hats" and "Black Hats" to make the case for their approach to SEO in five minutes or less...
This document has been written to allow search engine marketers and other industry professionals to objectively evaluate actions to see whether those actions equate to spamming a search engine. It is hoped that quality search engines, ethical marketers and search industry professionals will agree that this document lays out standards which the industry should strive for.