Maximise Retail Profits
with Marketing Technology

WHEN: 18 June 2019

WHERE: Ziggy Stardust, Google UK
Six Pancras Square, Kings Cross, London N1C 4AG

Maximise Retail Profits with Google Ads AI and SilverDisc Custom Technology

With online retailers operating in often highly competitive marketplaces, improving efficiency by the smallest of margins can make a big difference on bottom line profits. Because of this, being smart, effective and highly targeted with our advertising budgets remains a strong focus for e-commerce businesses. This free event will show B2B and B2C online operators how to reach and sell to ideal customers and drive growth more profitably.

Attendees will learn how to increase the ROI of their website and its marketing using the latest Google AI automation and SilverDisc custom technology, and hear B2B and B2C case studies directly from fellow retailers. There will also be a fantastic opportunity to troubleshoot specific marketing challenges with our highly experienced and accredited analysts.

Places are limited! To avoid disappointment, register for this completely free event today.



18 June 2019

14:00 to 18:00


Ziggy Stardust,
Google UK,
Six Pancras Square,
Kings Cross,
London N1C 4AG

Maximise Retail Profits with Marketing Technology

The Agenda

14:00 - 14:30

Registration, Light Lunch & Coffee

14:30 - 15:00

Preparing Websites & Campaigns for Maximum Profit [SilverDisc]

The SilverDisc approach to maximising profit, getting retail websites sales-ready and effective campaign set up.

15:00 - 15:45

Smart Solutions for Retail [Google]

How to use smart bidding strategies effectively to maximise profit in these challenging times.

14:00 - 14:30

Coffee Break

16:00 - 16:15

Custom Automation for Profit Maximisation [SilverDisc]

SilverDisc’s custom technology for profitable campaign growth and management.

16:15 - 16:30

Kempston Controls Case Study [SilverDisc & Kempston Controls]

16:30 - 16:45

Gardenlines Case Study [SilverDisc & Gardenlines]

16:45 - 17:00

Panel Q & A

Questions for SilverDisc, Google Product Specialists and fellow retailers.

17:00 - 18:00

Breakout, Drinks & Troubleshooting with SilverDisc Analysts

A chance for event attendees to share their specific challenges with SilverDisc analysts.

Meet the Speakers

Lorna Wills

Lorna Wills, SilverDisc

Lorna has been with SilverDisc for over 10 years, and brings energy and focus to clients’ marketing challenges. Working on client strategy, satisfaction and growth, she is driven by making clients happy by providing them with best possible advertising returns and service levels.

Eddy Hyde

Eddy Hyde, SilverDisc

Eddy has worked at SilverDisc for four years, focusing on digital strategy for both B2C and B2B clients. His background spans multiple industries, including motor, customer loyalty, finance, insurance and electrical components. Results-focused, Eddy concentrates on delivering improved revenues and bigger returns whilst building strong relationships with clients.

Mary Mcgroary

Mary Mcgroary, SilverDisc

A paid search specialist, Mary brings a decade’s worth of knowledge to her clients. She is at the forefront of the fast-moving paid search industry meaning her clients can make the most of all the available opportunities to increase digital spend returns. Having worked on large B2C ecommerce clients, with thousands of products, Mary is well-versed in efficient campaign build and management, and driving profitable growth.

Google Product Specialist

Google Product Specialist


Register Your Place

Find This Event



Ziggy Stardust,
Google UK,
Six Pancras Square,
Kings Cross,
London N1C 4AG