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SilverDisc Blog

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Black Cat

How does Friday 13th affect marketing?

For the superstitious amongst us, Friday 13th is a day that’s bound to bring bad luck.  Although the origin of this is a little unclear, it’s become a recognised date in the calendar. Read More...

Why The Internet Will Never Take Off

Way back in 1995 an American astronomer, author and teacher by the name of Clifford “Cliff” Stoll, who by all measures is a rather intelligent individual, famously wrote a book entitled “Silicon Snake Oil”, along with an accompanying article in Newsweek titled “Why the web won’t be Nirvana”. Read More...

How to Create Customer Loyalty Like Disney

How to Create Customer Loyalty Like Disney

Disney fans are amongst the most loyal in the world, and having their customers defending the brand is without a doubt a huge marketing success. So just how does Disney do it? Read More...

Why Some SMEs Still Haven’t Gone Digital

Why Some SMEs Still Haven’t Gone Digital

You may be surprised to learn that there are still plenty of businesses that don’t have their own website. Here are five reasons why as a SME you might not have a website yet, and how to overcome these potential roadblocks. Read More...

Did your business engage in an April Fools Day prank this year?

Did your business engage in an April Fools Day prank this year?

April Fools Day may seem like an unlikely choice for a marketing campaign, but you might be surprised as to how many household brands get involved in ‘fooling’ the public with wild, wacky and Read More...

Are You Using Dynamic Search Ads?

If you do not change your website content constantly, dynamic search ads may be an ideal addition to your PPC account. Businesses with content rich websites will see the best results from using Google AdWords’ Dynamic Search Ads. Read More...

Planning Your Social Media Strategy

Planning Your Social Media Strategy: April Showers Bring Many Followers

How much time do you spend on social media? I’m referring of course to the amount of time you spend on your company’s social media strategy, rather than how many of those ‘Proper Tasty’ videos you watch on your Facebook news feed. Read More...

Cyber Security and Business Resilience

Cyber Security: “It's not just for the IT guys.”

After a little time to reflect – and having given our brains time to recover from the overwhelming amount of information shared at our cyber security event “Ever Been Hacked…off?” hosted by NNBRF, Read More...

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