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SilverDisc Blog

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Google Expanded Text Ads

Google AdWords Unveils Expanded Text Ads

2016 is proving to be quite the year for Google AdWords. In the final moments of May Google unveiled the new Expanded Text Ads format, which offers significantly more ad space for headlines and descriptions. Read More...

Is Online Advertising Outperforming Traditional Advertising Media?

Is Online Advertising Outperforming Traditional Advertising Media?

Since its inception in the early 90’s, the internet has proved to become an extremely effective platform for businesses to advertise on. Online advertising, also known as internet marketing is comprised of search advertising, display advertising, social media advertising, mobile advertising and more. Read More...

Black Cat

How does Friday 13th affect marketing?

For the superstitious amongst us, Friday 13th is a day that’s bound to bring bad luck.  Although the origin of this is a little unclear, it’s become a recognised date in the calendar. Read More...

Why The Internet Will Never Take Off

Way back in 1995 an American astronomer, author and teacher by the name of Clifford “Cliff” Stoll, who by all measures is a rather intelligent individual, famously wrote a book entitled “Silicon Snake Oil”, along with an accompanying article in Newsweek titled “Why the web won’t be Nirvana”. Read More...

How to Create Customer Loyalty Like Disney

How to Create Customer Loyalty Like Disney

Disney fans are amongst the most loyal in the world, and having their customers defending the brand is without a doubt a huge marketing success. So just how does Disney do it? Read More...

Why Some SMEs Still Haven’t Gone Digital

Why Some SMEs Still Haven’t Gone Digital

You may be surprised to learn that there are still plenty of businesses that don’t have their own website. Here are five reasons why as a SME you might not have a website yet, and how to overcome these potential roadblocks. Read More...

Did your business engage in an April Fools Day prank this year?

Did your business engage in an April Fools Day prank this year?

April Fools Day may seem like an unlikely choice for a marketing campaign, but you might be surprised as to how many household brands get involved in ‘fooling’ the public with wild, wacky and Read More...

Are You Using Dynamic Search Ads?

If you do not change your website content constantly, dynamic search ads may be an ideal addition to your PPC account. Businesses with content rich websites will see the best results from using Google AdWords’ Dynamic Search Ads. Read More...

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