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Blog Posts About : Microsoft Bing

What Is PPC Marketing?

Search engines such as Google, Bing and Yahoo allow users to find what they are looking for online. PPC marketing, also known as pay-per-click or cost-per-click marketing, harnesses the searches that take place on search engines to deliver relevant traffic to advertisers’ websites. Read More...

Is Online Advertising Outperforming Traditional Advertising Media?

Is Online Advertising Outperforming Traditional Advertising Media?

Since its inception in the early 90’s, the internet has proved to become an extremely effective platform for businesses to advertise on. Online advertising, also known as internet marketing is comprised of search advertising, display advertising, social media advertising, mobile advertising and more. Read More...

Windows 10 Bing

Reach New Heights With Bing Ads

Bing Ads isn’t the small by-product of PPC marketing it was once considered. Here we take a look at six reasons for businesses to utilise Bing Ads in their search marketing approach. Read More...

Deciding Your PPC Targets

Before you start PPC advertising (or any advertising for that matter) you should consider what your goals are.How much are you willing to spend and what do you want to achieve? Read More...

Specialists in the Spotlight

Specialists in the Spotlight

I caught up with some of SilverDisc’s paid search masterminds, Lorna and Mary, to grill them on their specialist subject - online marketing. Lorna Caswell is Head of Paid Search and Mary McGroary is a Search Marketing Associate. Both have interesting super-power choices. Read More...

Get More from Your Bing Campaigns

Get More from Your Bing Campaigns

It’s easy to concentrate solely on your AdWords PPC campaigns, and who can blame you when it’s Google that delivers the volumes and conversions? Bing is often forgotten about, and Bing PPC campaigns are frequently neglected, but with advertisers reporting increased volumes, lower CPCs and better ROIs, perhaps they deserve a bit more attention? Read More...

10 Ways to Improve Click Through Rates

10 Ways to Improve Click Through Rates

There are plenty of reasons why your click through rate (CTR) is important. The obvious one is that a better CTR means more clicks on an ad. CTR also plays a big part in AdWords’ quality score calculations too, and the better your quality score is the less you’ll pay for clicks. Bearing the above in mind, this week’s blog post gives you ten tips on how to improve your CTR. Read More...

12 Easy Steps to Get the Most from Your PPC Campaigns this Christmas

12 Easy Steps to Get the Most from Your PPC Campaigns this Christmas

Christmas is the biggest time of year for many online businesses. If one of your main sales driving factors is PPC you need to make sure your campaigns are in good shape! We’ve broken the task of Christmas PPC preparation into manageable chunks and each working day, for 12 days before the start of December, we’ll suggest what you can do to optimise your PPC campaigns. Read More...

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