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Blog Posts About : Social Media

Twitter: Fact or Fiction? - How To Use Twitter For Business As a Credible Communication Tool

Twitter: Fact or Fiction? – How To Use Twitter For Business As a Credible Communication Tool

The questions I have been asking myself recently are “Can we really believe what we read on Twitter?” and because of this “Is Twitter a credible marketing channel for businesses?” Read More...

Marketing Lessons From Music

Evolving and Building Relationships: More Lessons From Music

I’ve been listening to Bring Me The Horizon since Christmas Day, when I unwrapped their 2013 album ‘Sempiternal’. I put it straight into my car to listen to on the way home and I liked it so much I thought I’d see what their other albums were like. I was in for a bit of a surprise. Read More...

Marketing and Car Sales

Car Salesmen, and Marketing. Are they using more tricks than we realise?

So for those of you that don’t know, I’ve recently got myself a new car – and I love it. Read More...

Remarketing and Flowers SilverDisc

Why do men buy flowers?

So the first thing that springs to mind for those more cynical folk among us is ‘an apology’… but what if he’s a genuinely nice bloke? Read More...


SilverDisc’s Top Ten Blog Posts of 2015

Happy New Year! It’s 2016 and the question on everybody’s lips is of course “What were the most popular blog posts on the SilverDisc website in 2015?” Let’s find out! Read More...

SilverDisc Christmas

“All I want for Christmas is”… a successful marketing campaign?

We all have something that happens in the media that represents Christmas for us, whether that’s the release of the John Lewis Christmas advert, or even the Coca Cola ‘Holidays are coming’ campaign. But what makes them so successful? Read More...


How Can Customer Profiles Help You Build Your Online Business?

Instead of simply launching into a marketing campaign, marketers can benefit from taking a step back and creating a picture of the person they are writing about or marketing to. With this person in mind you can develop a more personalised, tailored approach to ecommerce. Read More...

Social Media Ninja

3 Steps For Shedding Some Light on Dark Social

Dark social. What on earth is it – hooded teenagers huddled down gloomy alleyways communicating only via Facebook Messenger because they’ve lost the power of speech? Ninja warriors conducting business deep in the unindexed shadows of the underground web? Fortunately it’s nothing quite that ominous, despite the sinister name. Read More...