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Blog Posts About : PPC

What is PPC marketing?

What is PPC marketing?

Search engines such as Google, Bing and Yahoo allow users to find what they are looking for online. PPC marketing, also known as pay-per-click or cost-per-click marketing, harnesses the searches that take place on search engines to deliver relevant traffic to advertisers’ websites. Put simply, PPC offers the ability to display your advert at the exact moment that potential customers are searching for your product. Read More...

Google Adwords

Review: Google AdWords Certification and Learning Centre

Are you at a loss with how to attract new customers to your website? Do you want to increase website traffic on top of your SEO efforts? Well do not fear! Google AdWords is here to help you. Read More...

Use Your website or blog to generate passive income

Towards the end of last year SilverDisc released the helicoptor and advanced rotorcraft informational site www.futurerotor.com, operated and main Read More...

PPC Analysis: Beyond Keyword Performance

Monitoring keyword performance is one of the staples of effective PPC management, but the best PPC analysis digs deeper. Read More...

Our Top Blog Post

SilverDisc's Top Ten Most Read Blog Posts of 2013

Happy New Year! I hope you all enjoyed 2013; let’s have a look back on our most popular blog posts of 2013. Read More...

Google Ad Grants

An Introduction to Google Grants

Did you know that Google’s donation programme, Google Grants, allows non-profit organisations to advertise through AdWords free of charge? Read More...

Ad Rank Changes

Ad Rank Changes

Google released a new set of guidelines on how Ad Rank is determined recently. We’ve put together a short infographic which goes over the basics of what these ad changes are, and how they’ll affect your PPC. Read More...

Specialists in the Spotlight

Specialists in the Spotlight

I caught up with some of SilverDisc’s paid search masterminds, Lorna and Mary, to grill them on their specialist subject - online marketing. Lorna Caswell is Head of Paid Search and Mary McGroary is a Search Marketing Associate. Both have interesting super-power choices. Read More...

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