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Blog Posts About : PPC

What is PPC marketing?

What is PPC marketing?

Search engines such as Google, Bing and Yahoo allow users to find what they are looking for online. PPC marketing, also known as pay-per-click or cost-per-click marketing, harnesses the searches that take place on search engines to deliver relevant traffic to advertisers’ websites. Put simply, PPC offers the ability to display your advert at the exact moment that potential customers are searching for your product. Read More...

Deciding Your PPC Targets

Before you start PPC advertising (or any advertising for that matter) you should consider what your goals are.How much are you willing to spend and what do you want to achieve? Read More...

Introducing Google AdWords Callout Extensions

Google has come up with a new and potentially useful way for paid ads to take up more real estate on search engine results pages, in the form of callout extensions. These extensions allow you to highlight offers or unique selling points of your business at the bottom of your adverts to generate extra clicks. If used well, they could really make you stand out from the crowd. Read More...

Breaking Bad Online: A Marketing Lesson From Walter White

A little late to the Breaking Bad party, I've developed a bit of an obsession with Heisenberg and his street smart sidekick Jesse. So here are a few things we can learn by following Walter White's example (or not) as he muddled his way through his criminal career, and some ideas on how we can apply these lessons to our online marketing. Read More...

Google Adwords

Review: Google AdWords Certification and Learning Centre

Are you at a loss with how to attract new customers to your website? Do you want to increase website traffic on top of your SEO efforts? Well do not fear! Google AdWords is here to help you. Read More...

Use Your website or blog to generate passive income

Towards the end of last year SilverDisc released the helicoptor and advanced rotorcraft informational site www.futurerotor.com, operated and main Read More...

PPC Analysis: Beyond Keyword Performance

Monitoring keyword performance is one of the staples of effective PPC management, but the best PPC analysis digs deeper. Read More...

Our Top Blog Post

SilverDisc's Top Ten Most Read Blog Posts of 2013

Happy New Year! I hope you all enjoyed 2013; let’s have a look back on our most popular blog posts of 2013. Read More...

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