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Blog Posts About : PPC

What is PPC marketing?

What is PPC marketing?

Search engines such as Google, Bing and Yahoo allow users to find what they are looking for online. PPC marketing, also known as pay-per-click or cost-per-click marketing, harnesses the searches that take place on search engines to deliver relevant traffic to advertisers’ websites. Put simply, PPC offers the ability to display your advert at the exact moment that potential customers are searching for your product. Read More...

PPC Analysis: Beyond Keyword Performance

Monitoring keyword performance is one of the staples of effective PPC management, but the best PPC analysis digs deeper. Read More...

Our Top Blog Post

SilverDisc's Top Ten Most Read Blog Posts of 2013

Happy New Year! I hope you all enjoyed 2013; let’s have a look back on our most popular blog posts of 2013. Read More...

Google Ad Grants

An Introduction to Google Grants

Did you know that Google’s donation programme, Google Grants, allows non-profit organisations to advertise through AdWords free of charge? Read More...

Ad Rank Changes

Ad Rank Changes

Google released a new set of guidelines on how Ad Rank is determined recently. We’ve put together a short infographic which goes over the basics of what these ad changes are, and how they’ll affect your PPC. Read More...

Specialists in the Spotlight

Specialists in the Spotlight

I caught up with some of SilverDisc’s paid search masterminds, Lorna and Mary, to grill them on their specialist subject - online marketing. Lorna Caswell is Head of Paid Search and Mary McGroary is a Search Marketing Associate. Both have interesting super-power choices. Read More...

Get More from Your Bing Campaigns

Get More from Your Bing Campaigns

It’s easy to concentrate solely on your AdWords PPC campaigns, and who can blame you when it’s Google that delivers the volumes and conversions? Bing is often forgotten about, and Bing PPC campaigns are frequently neglected, but with advertisers reporting increased volumes, lower CPCs and better ROIs, perhaps they deserve a bit more attention? Read More...

Remarketing

A quick look at Remarketing with Google AdWords and Analytics

Have you ever visited a company’s website only to later find you are being followed around the internet by their ads? If the answer is “yes”, the chances are you are being remarketed to. Remarketing enables you, as an advertiser, to show ads across the web to people who have already visited your website. Read More...

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