Whilst you may now be fed up of your marketing team or agency telling you the importance of good social media, you should consider giving Pinterest a go. Here are some great examples of Pinner’s and Pinterest boards we enjoy the most - and more importantly, why:
Hard Graft is a boutique fashion brand selling bags and style products for the tech savvy man. They make really good use of their Pinterest boards. Firstly they have a board with all their products on that links back to the individual product pages on their website, whist this sounds like a basic thing to do many retail companies just don’t do it! You wouldn't believe the number of time we see a company link their products on Pinterest just link back to their home page.
Remember: Link your products back to their product page.
Airbnb rent holiday accommodation; they connect people who have accommodations to rent with people looking for holiday accommodation.
They organise their boards by locations and cites as well as themes such as “trees and ZZZs”, “Life’s a beach” which creates an interesting visual way to browser their properties.
Their product is pretty much perfect for Pinterest. Pinterest consist of cute animals, weddings, craft and a lot of people day dreaming about nice places they want to go on holiday to; the cuter or cooler the place the better, the more likely it is to get repined, tree houses are perfect.
Whist you may not have an audience who wants to go on holiday right there and then, you have one that may repin you and remember you later on when they do want to escape to somewhere different. As well as pinning beautiful pictures of their property, they often pin restaurants, bars and tourist attractions further encouraging their potential customer that they do want to go on holiday.
Remember: Use themed boards to convince potential customers to buy in the future
Pinterest is perfect for IKEA, Pinterest is an online scrapbook or mood board, which is ideal for when people want to collect decoration or design ideas.
Mashable is an internet news blog, focusing on tech news, unlike all the previous examples it does not have anything to sell, however its Pinterest board is still fun and worth a browse. Whilst they have no products to show off, they do have lots of articles they can pin to, which they do successfully because they nearly always have a good picture. While this has value in itself, Mashable pins gadgets from other websites, curating pins and products of others offers their audience a little extra which is sometimes not available on their website. Creating this differentiation between website and Pinterest allows Mashable gives pinners a good reason for people to follow their Pinterest, which in turn lead them to the Mashable website.
Remember: There's no problem with pinning someone else's product, especially if works for your audience.