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Blog Posts About : Microsoft Bing

Specialists in the Spotlight

Specialists in the Spotlight

I caught up with some of SilverDisc’s paid search masterminds, Lorna and Mary, to grill them on their specialist subject - online marketing. Lorna Caswell is Head of Paid Search and Mary McGroary is a Search Marketing Associate. Both have interesting super-power choices. Read More...

Get More from Your Bing Campaigns

Get More from Your Bing Campaigns

It’s easy to concentrate solely on your AdWords PPC campaigns, and who can blame you when it’s Google that delivers the volumes and conversions? Bing is often forgotten about, and Bing PPC campaigns are frequently neglected, but with advertisers reporting increased volumes, lower CPCs and better ROIs, perhaps they deserve a bit more attention? Read More...

10 Ways to Improve Click Through Rates

10 Ways to Improve Click Through Rates

There are plenty of reasons why your click through rate (CTR) is important. The obvious one is that a better CTR means more clicks on an ad. CTR also plays a big part in AdWords’ quality score calculations too, and the better your quality score is the less you’ll pay for clicks. Bearing the above in mind, this week’s blog post gives you ten tips on how to improve your CTR. Read More...

12 Easy Steps to Get the Most from Your PPC Campaigns this Christmas

12 Easy Steps to Get the Most from Your PPC Campaigns this Christmas

Christmas is the biggest time of year for many online businesses. If one of your main sales driving factors is PPC you need to make sure your campaigns are in good shape! We’ve broken the task of Christmas PPC preparation into manageable chunks and each working day, for 12 days before the start of December, we’ll suggest what you can do to optimise your PPC campaigns. Read More...

Four PPC Old Wives’ Tales De-Bunked

Four PPC Old Wives’ Tales De-Bunked

There are lots of persistent myths that affect marketers’ decision making when it comes to paid search. To stop you from falling into the pitfalls of these deceptive old wives’ tales, this blog post aims to de-bunk some of them for you! When working to strict cost-per-action (CPA) goals, it’s tempting to steer clear of broad match keywords. We worry that they will prompt clicks from irrelevant search queries and increase our CPAs as a result. Read More...

Optimising PPC Campaigns For Mobile

Optimising PPC Campaigns For Mobile

The release of the iPhone 5 and the growing smart phone penetration worldwide means that if ever there was a time to optimise your PPC campaigns for mobile - it’s now! According to Google, 49% of smart phone owners search on their smart phone every day so you should really make sure your campaigns are optimised for mobile so you can display ads to these searchers. Read More...

Writing Effective PPC Ads

Writing Effective PPC Ads - Quick Tips to Generate Interest and Action in Your Paid Search Advertising

More advertisers are using PPC than ever before with 95% of companies choosing to advertise on Google AdWords. It is vital that your ads stand out in the paid search results, and with only thirty five characters per line in your AdWords text ads, you need to make every character count! Read More...

Own Brand Bidding: Part 2

In her blog post last week Mary began to address a quandary that most paid-search advertisers have spent time mulling over: “Why should I bid on my own brand term?” She noted that ensuring a presence in the sponsored results for your own brand term can protect your advertising real estate; if your ad isn’t it appearing in that space, a competitor’s ad might. This week, I expand on Mary’s blog with four further reasons to bid on your own brand term. Read More...

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