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Blog Posts About : Links

What To Do When You've Run Out Of Content Ideas

What To Do When You've Run Out Of Content Ideas

You know you have to make content - every day if possible, and it's got to be quality. It's got to go viral, and have a catchy title. Oh, and it's got to inform so people are linking to it for years to come - you can't be an authority with just click-bait. Read More...

Why Great Website Content is Important

Why Great Website Content is Important

Your website is often your first, and perhaps only, chance to market your company’s products and services to online customers, so make the most of this opportunity by ensuring your website’s content is top notch. Not only does it give viewers an instant impression of the quality of your company (glaring spelling and grammar errors do not bode well!), but high quality content can also help you rank higher in search engine results. Read More...

6 Great Reasons to Blog as a Company

6 Great Reasons to Blog as a Company

The reasons to blog as an individual are fairly obvious: blogging is about sharing your interests and engaging with other people on topics that you care about or find fun and interesting whether it is about food, travel or UFO sightings. Read More...

Top 5 Frustrations of User Generated Content (and How to Come to Terms with Them)

Top 5 Frustrations of User Generated Content (and How to Come to Terms with Them)

User generated content always seems like a good idea, after all: "content is king", right? Who better to write that content than those who are, hopefully, most engaged with your brand and those who use it regularly? On top of this, it's free, can make your offering more enticing to new users and often creates a ton of great long-tail pages in Google! What could possibly go wrong? Read More...

How much PageRank does a page that is not in the index have?

If a page has a NOINDEX tag on it, how much PageRank does it have? The intuitive answer would be "None". How can a page that is not indexed have PageRank? Read More...

Google, Paid Links, The FTC and Deceptive Advertising

Thanks to Dan Thies for drawing my attention to the latest "mayhem" surrounding Google, rel=nofollow and the FTC. This is an area close to my heart, as my article from 2005, Search Marketing & The Law, made clear: Read More...