Last month Lorna provided twelve easy steps to get the most from your PPC campaigns this Christmas. Step three of her post was to make sure your website and landing pages are updated for Christmas, so following on from this we have decided to look at some of the ways the big retailers are tackling Christmas on their websites.
HMV has a new look for the festive season with a winter wonderland backdrop and wintery colour theme. Their best selling products are displayed clearly on the homepage like The Dark Knight Rises DVD and if you’re stuck for gift ideas, they even have an online gift guide.
Product pages on the John Lewis website have everything from images, descriptions, delivery options and returns information to online reviews and even stock updates. They also show products viewed by other customers - ideal for busy mums buying stocking fillers.
Toys R Us are using their homepage to drive visitors directly to their best deals by cramming it full of promotions and money off deals. Delivery and collect options have also been clearly displayed on the right hand side of the homepage so they can’t be missed.
Buyagift have given their logo a festive makeover and their best selling products and special offers dominate the homepage giving people the option to browse through them directly.
Asos have dedicated an entire page to Christmas delivery to make sure all their customers know when to place their last orders if they want their order delivered in time for Christmas – they have even included international delivery too.
Tesco have focused their homepage around the last order date for what will be one of their most popular and sought after products this Christmas – the fresh turkey! There is also a call-to-action to buy online. Store opening hours are also listed on the homepage so that nobody gets caught out over Christmas and New Year – essential for any retailers adjusting their opening hours over the festive period.
H. Samuel’s website has a pop up fairy godmother online chat feature – perfect for helping people who are struggling to buy those extra special gifts this Christmas.
We hope you found some of these examples inspirational if your website isn’t performing as well as you had hoped so far this Christmas.
