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Blog Posts About : Landing Pages

How The Big Retailers Are Tackling Christmas On Their Websites

A Look At How The Big Retailers Are Tackling Christmas On Their Websites

Last month Lorna provided twelve easy steps to get the most from your PPC campaigns this Christmas. Step three of her post was to make sure your website and landing pages are updated for Christmas, so following on from this we have decided to look at some of the ways the big retailers are tackling Christmas on their websites. Read More...

12 Easy Steps to Get the Most from Your PPC Campaigns this Christmas

12 Easy Steps to Get the Most from Your PPC Campaigns this Christmas

Christmas is the biggest time of year for many online businesses. If one of your main sales driving factors is PPC you need to make sure your campaigns are in good shape! We’ve broken the task of Christmas PPC preparation into manageable chunks and each working day, for 12 days before the start of December, we’ll suggest what you can do to optimise your PPC campaigns. Read More...

Landing Page Optimisation

Landing Page Optimisation: A Guide to Landing Page Tests

The results of an online marketing campaign are greatly influenced by the quality, design and content of landing pages. A great set of carefully chosen PPC keywords and well optimised ad text will only get you so far. If your website landing pages do not meet your visitors’ expectations for one reason or another, your campaign will most certainly suffer. Read More...

Optimising PPC Campaigns For Mobile

Optimising PPC Campaigns For Mobile

The release of the iPhone 5 and the growing smart phone penetration worldwide means that if ever there was a time to optimise your PPC campaigns for mobile - it’s now! According to Google, 49% of smart phone owners search on their smart phone every day so you should really make sure your campaigns are optimised for mobile so you can display ads to these searchers. Read More...

Five PPC Landing Page Mistakes

Five PPC Landing Page Mistakes

The landing pages used in your PPC campaigns play a pivotal part in whether your marketing efforts are successful or not. Having the right keywords and fantastic ad text will be rendered useless if your landing page does not hit the mark. Instead, a poor landing page will see people making their way to the back button and you’ll be left without the sale. Avoid making any of the following five mistakes to get the most from your PPC landing page. Read More...

Optimising Your Online Checkout

Optimising Your Online Checkout for Conversions by Reducing Conversion Blockers

If your site visitors have reached your online checkout then you have done the hard part by getting them there, now you need to make sure they convert. This post outlines ways to optimise your checkout for conversions by reducing some of the common obstacles in the checkout. Read More...

Increasing Ecommerce Product Page Conversion Rates

Increasing Ecommerce Product Page Conversion Rates: Quick Tips

If you’re working hard to deliver visitors to your site with well targeted keywords and compelling ads but aren’t seeing sales happen then your ecommerce product pages might be in need of some TLC! We’ve got tons of tips for you on how to improve your ecommerce product pages. Implementing just a few changes could see your conversion rate improve. Read More...