exams

mary's picture

SilverDisc's Top Ten Most Read Blog Posts of 2012

Posted by Mary McGroary on Jan 04th, 2013
in
 
Happy New Year! I hope you all enjoyed 2012; let’s have a look back on our most popular blog posts of 2012.
 
1. How to Pass Google AdWords Fundamentals Exam – by Louise, September 7th 2012
 
Despite only being published in September Louise is well a head with her blog post on how to pass the Google exam. Louise is top of the class when it comes to passing Google exams, achieving 100% in her fundamentals, so if you need some good tips her blog post is well worth a read. 
 
Here at SilverDisc our PPC team members are AdWords qualified, so if you would like your account to be managed by a qualified expert please get in touch.

 
This was a hot topic in 2011; however it still manages to make it to number two of our most read blog post in 2012.  
 
 
If your website is not performing as well as you hoped, here are a few tips on how you can improve your product pages.

 
Facebook timeline was a hot topic last year; it was launched on the 30th March 2012. Here at SilverDisc we were excited about the changes and the opportunity to make the most of photos and highlight important posts. If you are a brand, making the most of Facebook is important; it is a free tool that connects you to your customers. Please have a read of Claire’s blog post; it is full of useful tips.
 
5. Location Insertion in Google AdWords – by Louise, 30th March 2012
 
Location insertion was a new feature added last year. For those of you who have multiple locations and are currently using location extensions, location insertion can be very useful. It inserts locations in to your ad text based on the content of your location extensions. Louise explained the ins and outs and how to use location insertion in her blog post.
 
 
There are a lot things to think a about if you want to make the most of your email marketing campaigns. Lorna has spent many years managing retail client's Email marketing campaigns, so if anyone knows what to look out for, it's her. In her blog post she gives an outline of what you should be thinking about when creating an email campaign, everything from data and content through to testing.
 
 
Many of you will already know the importance of the Smartphone market especially if you are a local business such as a restaurant or shop. If you are advertising on AdWords you should be thinking about smartphone and mobile targeting options. 
 
 
Bounces rate is a popular metric to look at when trying to improve a site, however there are occasions when a high bounce rate is normal or even expected, before you panic have a read to see if the reasons are relevant to your site.
 
9. URL Canonicalisation and Normalisation – by Alan, 28th February 2009
 
Alan is an SEO expert so it is no surprise that a blog written in 2009 is still getting a lot of views. If you want to get in-depth and technical about SEO please give us a call to see how we can help.   
 
10. News from Google AdWords – April 2012 - by Louise, 27th April 2012
 
April saw a lot of new features in AdWords, Louise briefly summaries the changes in our tenth most read blog post of 2012.  
 
If you are making any New Year Resolutions, please feel free to get in touch and see how SilverDisc can help you make 2013 a great year.
 
 
 
louise's picture

How to Pass the Google AdWords Fundamentals Exam

Posted by Louise Simpson on Sep 07th, 2012
in

Passing the Google AdWords Fundamentals Exam is the first step to getting AdWords Certified, whether you want to achieve Individual Qualification or become an AdWords Certified Partner (like SilverDisc!).

Becoming qualified is a great way to demonstrate your expertise in Google AdWords. If you’re an AdWords veteran, it’s also a useful method to ensure that you are staying up to date with AdWords’ latest features and best practices.

If you are thinking of taking the AdWords Fundamentals exam, get prepared by reading our exam overview and top tips!


Exam Overview

Where do I take the exam? The test takes place on a dedicated third party website.

How much does the exam cost? The exam costs a non-refundable US$50.

How long does the exam take? You will be given two hours to complete the exam. In our experience, that’s plenty of time to complete the exam and check the questions that you have marked for review. There is a timer within the exam interface so that you can see how much time you have remaining.

How many questions are on the exam? There are just over 100 multiple choice questions to answer.

What score do I need to pass? You will need to score 85% to achieve a pass.

How should I prepare? By far the best way to prepare for the exam is to review the Fundamental areas of the learning centre. If you read and consolidate all of the lessons in the learning centre, there is no reason that you shouldn’t breeze through the test!

Can I re-sit the exam? The exam can be taken once every seven days, but you will need to stump up the $50 registration cost each time.

How long will the qualification last? Your AdWords Fundamentals certification will last for two years, after which you’ll have to renew it!

Expert Exam Tips

  • In order to take the exam you are required to download a dedicated browser that prevents anything else on your computer from opening.
  • Read all of the possible answers carefully before settling on an answer. More than one of the options might be technically correct, but Google are looking for the best possible answer.
  • If you suffer an unexpected problem during the exam that you can’t resolve (e.g. your screen freezes) contact googlesupport@testsys.com and Google will assess the problem.
  • If you are unsure of the answer to a question, mark it for review and come back to it once you have finished answering everything else.
  • It almost goes without saying that you should ensure that you are “off the radar” for the duration of the test, you won’t want to be interrupted!

Once you have passed your Fundamentals exam, bear in mind that you will need to pass one of the search, display or reporting and analysis advanced exams in order to become fully certified. Good luck!

Syndicate content