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Blog Posts About : CRO

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Web Forms: Your Clients' Foot in the Door

Forms are a major part of most websites. They can either provide a pleasing, quick and straightforward experience, or they can be very frustrating, damaging your potential clients' user experience and opinion of your brand. Keep reading to find out how SilverDisc can help you get it right with your Website Forms. Read More...

SilverDisc's Top Ten Most Read Blog Posts of 2012

SilverDisc's Top Ten Most Read Blog Posts of 2012

Happy New Year! I hope you all enjoyed 2012; let’s have a look back on our most popular blog posts of 2012. If you are making any New Year Resolutions, please feel free to get in touch and see how SilverDisc can help you make 2013 a great year. Read More...

How The Big Retailers Are Tackling Christmas On Their Websites

A Look At How The Big Retailers Are Tackling Christmas On Their Websites

Last month Lorna provided twelve easy steps to get the most from your PPC campaigns this Christmas. Step three of her post was to make sure your website and landing pages are updated for Christmas, so following on from this we have decided to look at some of the ways the big retailers are tackling Christmas on their websites. Read More...

12 Easy Steps to Get the Most from Your PPC Campaigns this Christmas

12 Easy Steps to Get the Most from Your PPC Campaigns this Christmas

Christmas is the biggest time of year for many online businesses. If one of your main sales driving factors is PPC you need to make sure your campaigns are in good shape! We’ve broken the task of Christmas PPC preparation into manageable chunks and each working day, for 12 days before the start of December, we’ll suggest what you can do to optimise your PPC campaigns. Read More...

Landing Page Optimisation

Landing Page Optimisation: A Guide to Landing Page Tests

The results of an online marketing campaign are greatly influenced by the quality, design and content of landing pages. A great set of carefully chosen PPC keywords and well optimised ad text will only get you so far. If your website landing pages do not meet your visitors’ expectations for one reason or another, your campaign will most certainly suffer. Read More...

Optimising PPC Campaigns For Mobile

Optimising PPC Campaigns For Mobile

The release of the iPhone 5 and the growing smart phone penetration worldwide means that if ever there was a time to optimise your PPC campaigns for mobile - it’s now! According to Google, 49% of smart phone owners search on their smart phone every day so you should really make sure your campaigns are optimised for mobile so you can display ads to these searchers. Read More...

Online Marketing Solutions to Suit Your Needs

Online Marketing Solutions to Suit Your Needs

When it comes to online marketing there’s a lot to think about! Do you want more visitors arriving at your site, do you want more “free” traffic, are you struggling to manage the negative reviews your brand receives online, are people just not buying from your website? Read More...

Five PPC Landing Page Mistakes

Five PPC Landing Page Mistakes

The landing pages used in your PPC campaigns play a pivotal part in whether your marketing efforts are successful or not. Having the right keywords and fantastic ad text will be rendered useless if your landing page does not hit the mark. Instead, a poor landing page will see people making their way to the back button and you’ll be left without the sale. Avoid making any of the following five mistakes to get the most from your PPC landing page. Read More...

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