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Blog Posts About : CRO

Where is the vinegar?

4 Ways To Help Your Customers Get Used To Your New Website

So your business is getting a new, updated website. Congratulations! A website overhaul is exciting, but if you are a well-established company with a lot of regular online visitors, any big changes could result in confusion once the ribbon has been cut and visitors come flooding in on opening day. Read More...

Jumping Ship

Cart Abandonment: What Makes Potential Customers Jump Ship?

Whether you are an online clothes retailer, a travel agency or a psychology expert trying to sell your first eBook, the purpose of your website will ultimately be to turn visitors into customers. For many businesses this means customers complete an online transaction, but some users don’t quite make it that far – leaving their basket, and your product, abandoned at sea. Read More...

Can I Get Five Stars?

Making the Most of Your Testimonials and Product Reviews

Testimonials and product reviews are a great way to encourage people to purchase from you. Here is a guide to why you should use them, how to get your hands on them, and where to put them once you’ve got them. Read More...

Website Interaction and State of Flow

Let's add a little psychology to proceedings this Friday afternoon and talk about the relationship between good website design and the psychological state of flow. Flow has been described as a state of completely focused motivation and immersion, and a well-designed website can induce a state of flow in users. Read More...

User confused when using a computer

Web Forms: Your Clients' Foot in the Door

Forms are a major part of most websites. They can either provide a pleasing, quick and straightforward experience, or they can be very frustrating, damaging your potential clients' user experience and opinion of your brand. Keep reading to find out how SilverDisc can help you get it right with your Website Forms. Read More...

SilverDisc's Top Ten Most Read Blog Posts of 2012

SilverDisc's Top Ten Most Read Blog Posts of 2012

Happy New Year! I hope you all enjoyed 2012; let’s have a look back on our most popular blog posts of 2012. If you are making any New Year Resolutions, please feel free to get in touch and see how SilverDisc can help you make 2013 a great year. Read More...

How The Big Retailers Are Tackling Christmas On Their Websites

A Look At How The Big Retailers Are Tackling Christmas On Their Websites

Last month Lorna provided twelve easy steps to get the most from your PPC campaigns this Christmas. Step three of her post was to make sure your website and landing pages are updated for Christmas, so following on from this we have decided to look at some of the ways the big retailers are tackling Christmas on their websites. Read More...

12 Easy Steps to Get the Most from Your PPC Campaigns this Christmas

12 Easy Steps to Get the Most from Your PPC Campaigns this Christmas

Christmas is the biggest time of year for many online businesses. If one of your main sales driving factors is PPC you need to make sure your campaigns are in good shape! We’ve broken the task of Christmas PPC preparation into manageable chunks and each working day, for 12 days before the start of December, we’ll suggest what you can do to optimise your PPC campaigns. Read More...

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