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Blog Posts About : Blogging

Spiders, Webs and Tweets. Organic Minds Harnessing Inorganic Entities

This blog seeks to remind us of our roots. At the end of the day, we’re all human. Yet we’ve created a solely inorganic space to interact in what most of us consider to be an organic way. The irony speaks for itself. Read More...

Colouring Pencils

The Only Thing That Should Be Separated By Colour Is Laundry

Colour blindness is a colour deficiency that affects 1 in 12 men, and 1 in 200 women in the world. In Britain, this means that there are 2.7 million colour blind people that see the world in a very different way. That’s a massive potential audience from a marketing perspective, so we need to make sure we’re accommodating their visual needs. Read More...

Reasons to Car Share

Now, before you think I’m getting all ‘eco’ on you, read on. There’s lots more to car sharing than saving the planet (although I must admit, that’s where my motive truly lies!). Read More...

Neanderthal

The Hunt for Good Marketing

A colleague of mine recently sent out an email to the team showing the importance of video in online marketing, and how it dramatically increases the amount of time people spend on that particular website. This started me thinking, and unsurprisingly it takes me back to my training in Biological Anthropology. Read More...

An Altruistic Side to Marketing

So I’m in the market to rehome a dog (I’m sure the online world will be fully informed when I actually adopt!). And so I spent the weekend looking around a dog’s shelter: puppies, older dogs, Terriers, Grey Hounds, Labradors... you name it, they had one. And it really got me thinking about the power of marketing. Read More...

Putting people into boxes – a brief lesson in demographics

Most of us in the marketing world are familiar with the concept of targeting a specific audience to try and maximise the returns of our marketing campaign. Just as broader keywords tend to result in fewer conversions, should we not be focusing just as heavily on narrowing our demographic options? Humans naturally want to categorise, so why aren’t we capitalising on this fundamental evolutionary human trait? Read More...

Books

"Write like you mean it"...How to make a 'Killer' blog for your client

Being new to the marketing world, I’ve got a lot to learn from PPC, CTR, SEO, ROI to Hootsuite, AdWords and Bidding Strategies. So much technical jargon that meant little to me a month ago, but now has me completely hooked. Read More...

Connecting With Customers Emotionally Online

What do consumers base their purchasing decisions on? Product and price are important factors in decision making, but how we feel about the brand and the company is also vital. Read More...

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