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Blog Posts About : Blogging

Neanderthal

The Hunt for Good Marketing

A colleague of mine recently sent out an email to the team showing the importance of video in online marketing, and how it dramatically increases the amount of time people spend on that particular website. This started me thinking, and unsurprisingly it takes me back to my training in Biological Anthropology. Read More...

An Altruistic Side to Marketing

So I’m in the market to rehome a dog (I’m sure the online world will be fully informed when I actually adopt!). And so I spent the weekend looking around a dog’s shelter: puppies, older dogs, Terriers, Grey Hounds, Labradors... you name it, they had one. And it really got me thinking about the power of marketing. Read More...

Putting people into boxes – a brief lesson in demographics

Most of us in the marketing world are familiar with the concept of targeting a specific audience to try and maximise the returns of our marketing campaign. Just as broader keywords tend to result in fewer conversions, should we not be focusing just as heavily on narrowing our demographic options? Humans naturally want to categorise, so why aren’t we capitalising on this fundamental evolutionary human trait? Read More...

Books

"Write like you mean it"...How to make a 'Killer' blog for your client

Being new to the marketing world, I’ve got a lot to learn from PPC, CTR, SEO, ROI to Hootsuite, AdWords and Bidding Strategies. So much technical jargon that meant little to me a month ago, but now has me completely hooked. Read More...

Connecting With Customers Emotionally Online

What do consumers base their purchasing decisions on? Product and price are important factors in decision making, but how we feel about the brand and the company is also vital. Read More...

Use Your website or blog to generate passive income

Towards the end of last year SilverDisc released the helicoptor and advanced rotorcraft informational site www.futurerotor.com, operated and main Read More...

A Blog About Blogging

Whether your blog is an added extra on your site or the very foundation of your business, it’s a great tool for driving more traffic, showing off your expertise, and injecting a bit more personality into your site. Read More...

Don't Get Caught Working From Home On Christmas Day!

4 Tips For Scheduling Your Content Over Christmas

Christmas is a busy time for everyone. Often business and family can clash and it's easy to let one eat into the time apportioned to the other. But with some clever scheduling you can get around this holiday headache! Read More...

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