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Blog Posts About : Blogging

Putting people into boxes – a brief lesson in demographics

Most of us in the marketing world are familiar with the concept of targeting a specific audience to try and maximise the returns of our marketing campaign. Just as broader keywords tend to result in fewer conversions, should we not be focusing just as heavily on narrowing our demographic options? Humans naturally want to categorise, so why aren’t we capitalising on this fundamental evolutionary human trait? Read More...

Books

"Write like you mean it"...How to make a 'Killer' blog for your client

Being new to the marketing world, I’ve got a lot to learn from PPC, CTR, SEO, ROI to Hootsuite, AdWords and Bidding Strategies. So much technical jargon that meant little to me a month ago, but now has me completely hooked. Read More...

Connecting With Customers Emotionally Online

What do consumers base their purchasing decisions on? Product and price are important factors in decision making, but how we feel about the brand and the company is also vital. Read More...

Use Your website or blog to generate passive income

Towards the end of last year SilverDisc released the helicoptor and advanced rotorcraft informational site www.futurerotor.com, operated and main Read More...

A Blog About Blogging

Whether your blog is an added extra on your site or the very foundation of your business, it’s a great tool for driving more traffic, showing off your expertise, and injecting a bit more personality into your site. Read More...

Don't Get Caught Working From Home On Christmas Day!

4 Tips For Scheduling Your Content Over Christmas

Christmas is a busy time for everyone. Often business and family can clash and it's easy to let one eat into the time apportioned to the other. But with some clever scheduling you can get around this holiday headache! Read More...

Complaints on Social Media

Complaints on Social Media

Social media is a great tool to engage with customers past, present and future. You can test the water with new products and get instant feedback from a loyal following that you already know are interested in your business. The question is: What should you do if the feedback you get isn’t what you want to hear? Read More...

What To Do When You've Run Out Of Content Ideas

What To Do When You've Run Out Of Content Ideas

You know you have to make content - every day if possible, and it's got to be quality. It's got to go viral, and have a catchy title. Oh, and it's got to inform so people are linking to it for years to come - you can't be an authority with just click-bait. Read More...

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